MBA Global Immersive Modules

Led by Dr Cristina Sambrook | In partnership with EADA Business School

The Barcelona module places you at the centre of a live marketing consultancy project for a real organisation — analysing markets, building strategy and presenting your recommendations directly to senior decision-makers at the end of the week.

Working in cross-programme teams, you'll apply classroom frameworks to genuine business challenges: market entry, international expansion, e-commerce strategy and more. Every recommendation must account for corporate responsibility and societal impact — not just commercial return.

Recent projects have included designing market entry strategies for fast-growing international start-ups, with teams analysing expansion opportunities across multiple continents and delivering strategic recommendations that clients actually used.

Students consistently describe the week as one of the most demanding and rewarding parts of the MBA — replicating the intensity of real professional consultancy, where asking the right questions matters more than having all the answers.

Full five-day participation is required to complete the module.

During the week you will:

• Work directly with a client to understand their challenge from the inside
• Analyse unfamiliar markets under real constraints and time pressure
• Develop and present strategic recommendations to senior decision-makers
• Reflect individually on your cross-cultural communication and teamworking

View Rohit's Instagram reel to get a flavour of the Barcelona module.

Led by Professor Sami Bensassi | Based at Birmingham's Dubai Campus

The Dubai module focuses on one of the defining economic questions of our time: how are Middle Eastern economies navigating the transition away from oil dependency — and what does that mean for business, investment and sustainable development?

Combining formal learning at Birmingham's Dubai Campus with a live consultancy project for a local organisation, the week immerses you in the economic and political realities of the region. You'll move well beyond surface-level understanding to examine how energy transition is reshaping industries, markets and government policy — and what it means in practice for businesses operating in this environment.

You'll leave with a sharper grasp of how context shapes strategy, and the ability to advise organisations navigating fundamental economic transformation.

During the week you will:

• Critically evaluate the impact of energy transition in the Middle Eastern context
• Compare business challenges across different economic and political environments
• Develop strategic recommendations for organisations in sustainable energy transition
• Produce a media-based individual assessment (5-minute video or podcast) communicating your economic analysis

Led by Professor Sami Bensassi | Based at SIM Campus

The Singapore module tackles a defining challenge for international business: what happens when globalisation goes into reverse?

Since 2016, the world has seen a significant shift towards regionalisation, reshoring and what economists call "friendly shoring" — and Southeast Asia sits at the centre of that reconfiguration. This module examines the geopolitical and macroeconomic forces reshaping global supply chains and production systems, using real case studies of businesses navigating these pressures.

Based at SIM Campus, the week combines formal learning with a live consultancy project for a local organisation — applying the module's strategic frameworks to a real business challenge in one of Asia's most dynamic commercial environments.

During the week you will:

• Evaluate the drivers and dynamics of de-globalisation, regionalisation and reshoring
• Analyse supply chain reconfiguration through real business case studies
• Develop strategic responses to geopolitical and macroeconomic disruption
• Produce a media-based individual assessment (5-minute video or podcast) articulating an offshoring or reshoring decision

Led by Caroline Chapain | In partnership with IPADE Business School, Mexico City

The Mexico module is the most varied in format — and for many students, the most personally transformative.

Delivered at IPADE Business School in Mexico City alongside MBA students from some of the world's leading programmes — including London Business School, Warwick, Tuck and Kellogg — the week immerses you in one of Latin America's most complex and compelling business environments.

The programme combines:

• Three lectures on Mexico's economic, political and social landscape
• Two live case studies of leading Mexican enterprises
• Visits to three major companies
• Five guest lectures from senior business leaders across different sectors
• A consultancy project delivered alongside Mexican and international MBA peers

A member of Birmingham faculty travels with the group for the full week.

More than any other module, Mexico is built to shift how you think — not just what you know.

During the week you will:

• Compare business practices across cultural and economic environments
• Work alongside MBA peers from leading international programmes
• Apply national culture theories to real business analysis and decision-making
• Produce an individual reflective piece drawing on your in-country experience