Dian Li

My Graduate Story

In my role, I focus on brand communication, content strategy, and developing creative marketing campaigns to engage our audiences. The academic knowledge and practical skills I gained at Birmingham have helped me confidently face real-world challenges and make a strong impression in the workplace.

A Day in My Life

Each day in my role is different. I’m often involved in cross-functional meetings to plan marketing strategies, coordinate with design and media teams, and create content across digital platforms. I also analyse customer data and feedback to refine our communication efforts. The ability to think creatively and critically is key—and it’s something I first developed during my studies.

My Birmingham Experience

I chose the University of Birmingham because of its global academic reputation, especially within China. The Business School is highly ranked, and many of its programmes are considered among the best in the UK. Another big draw was the beautiful campus, which truly felt like a home away from home. Everything—from the library and gym to cafés and social spaces—was all in one place, fostering a close-knit community.

One of the most valuable aspects of my academic journey was learning how to think critically. Our professors always encouraged us to analyse issues from multiple perspectives and support our ideas with evidence. This skill has helped me approach workplace challenges with creativity and an open mind.

Birmingham’s Impact

My degree from the University of Birmingham gave me both confidence and capability. It not only helped me gain theoretical understanding and practical skills, but also made a strong impression on my employers. I believe that holding a globally respected qualification has opened many doors and positioned me for long-term success.

The critical thinking and analytical mindset I developed continue to influence how I approach my work. I’ve spoken to friends who studied at other top universities around the world, and we all agree: the ability to think critically is one of the most valuable things we’ve taken from our education.

Advice for Students

Embrace the unknown and don’t be afraid. The University of Birmingham is full of valuable resources—both academic and personal—that will help you become who you really want to be. Make use of them.

Also, don’t forget to join societies and make as many friends as you can. The diversity and energy on campus is something truly unique, and the memories you create will become your most cherished treasures.

My Achievements

Earning my degree from Birmingham was a significant milestone, and it gave me a strong foundation for my career. The skills I gained—especially in critical thinking and communication—continue to help me every day. More than anything, my time at the university helped shape who I am, both personally and professionally.