Trâm Anh
Student
- Home country:Vietnam
My LinkedIn Profile
Tell us about your career so far
A strategic pharma marketing leader with 11 years’ experience delivering launch excellence, growth acceleration and market access across AstraZeneca, Merck, Novo Nordisk, Sanofi and Italfarmaco, spanning cardiometabolic, diabetes, women’s health and rare disease. Proven in end-to-end launch strategy, omnichannel engagement and people leadership to accelerate uptake and sustain post-launch growth. Skilled in evidence-led value propositions, pricing and reimbursement pathways, and payer/HCP communications. Secured National Reimbursed Drug List listing for a newly launched product, enabling 100% health insurance coverage and expanding access nationwide. Track record of strengthening brand equity, driving market share gains, and winning a Global Launch Excellence Award.
Why did you choose to study an MBA at the University of Birmingham?
I chose the University of Birmingham MBA at Birmingham Business School for its triple-crown accreditation (AACSB, AMBA, EQUIS) and its practice-led focus on strategic leadership. The programme’s core modules such as The Purposeful Leader and Sustainable Operations, strengthen leadership and responsible decision-making. The Birmingham MBA Deloitte Consultancy Challenge and Global Marketing Consultancy simulate real consultancy work and sharpens problem-solving under pressure. I also value the Business School’s careers focus and the opportunity to learn within an international cohort in a major UK city with strong business links, supporting my pivot into strategy consulting and product marketing in the UK/EU.
What are your career aspirations after completing the MBA?
Near term, the goal is to move into strategy consulting or marketing roles in the UK/Europe that sit at the intersection of insight, innovation and commercial execution. This includes building deeper experience across healthcare, biotech and medical devices, supporting market entry, portfolio prioritisation, pricing and reimbursement strategy, and go-to-market execution while sharpening analytical problem-solving and stakeholder advisory capability. Longer term, the ambition is to progress into a senior growth leadership role leading APAC or global marketing, leveraging deep pharma expertise, customer insight and an international background to shape cross-market strategy, accelerate launches, and drive sustainable growth across regions.