Academy of Marketing Publishing Workshop

Preece, C., Kerrigan, F., and O’Reilly, D. (2025). Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat. International Journal of Marketing, 42(2), 411-432.

Convening author: Professor Finola Kerrigan, University of Birmingham

Wang, K., Moraes, C., Szmigin, I., and Istanbulluoglu, D. (2026) The Porous Sheath and Everyday Fashion Sharing. Sociology (online first).

Convening author: Professor Caroline Moraes, University of Birmingham

Varman, R., Belk, R.W., and Sreekumar, H. (2024). Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising. Journal of Consumer Research, 51(2), 362-382.

Convening author: Professor Rohit Varman, University of Birmingham

Chaney, D., and Goulding, C. (2025). Exploring nuances of liminality: Unbridled, oriented, and restrained liminality in cultural rituals. Marketing Theory, 25(3).

Convening author: Professor Christina Goulding, University of Birmingham

Liu, J., Dalton, A.N., Mukhopadhyay, A. (2024). Favourite Possessions Protect Subjective Well-Being Under Income Inequality. Journal of Marketing Research, 61(4), 700-717.

Convening author: Professor Anirban Mukhopadhyay, Bayes-City University

Zaefarian, G., Katsikeas, C.S., Najafi-Tavani, Z., and Robson, M. (2025). Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science 53, 876-906.

Convening author: Professor Matthew Robinson, Cardiff University

Dunne, S., and Cluley, R. (2026). Platonic Business Ethics: A Survey of the Past and a Discussion of the Future. Journal of Business Ethics (online first).

Convening author: Dr Robert Cluley (Associate Professor), University of Birmingham

Nazifi, A, Roschk, H, Marder, B., and Leclercq, T. (2025). Spinning the Wheel: The Effectiveness of Gamification in Service Recovery. Journal of Service Research, 28(3), 469-487.

Convening author: Dr Amin Nazifi (Associate Professor), University of Birmingham

Hassan, L.M., McGowan, M., and Shiu, E. (2025). They’re not my people: When inclusive marketing backfires. Journal of the Academy of Marketing Science, 53, 563-587.

Convening author: Dr Louise Hassan (Associate Professor), University of Birmingham

Danatzis, I., Hill, T., Karpen, I. O., and Kleinaltenkamp, M. (2026). Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres. Journal of Marketing, 90(2), 115-134.

Convening author: Dr Tim Hill (Associate Professor), University of Bath

Chatzipanagiotou, K., Christodoulides, G., Gounaris, S., Dalakoura, A., and Boukis, A. (2025). Managing Brand Assets Internally: Turning Employees into An Integral Source of Brand Equity. British Journal of Management.

Convening author: Dr Achilleas Boukis (Associate Professor), University of Birmingham

Professor Finola Kerrigan

Finola Kerrigan is Professor of Marketing in the Department of Marketing at Birmingham Business School, University of Birmingham where she teaches and researches marketing and consumption. She has published her research in a range of international journals, edited collections and is the author of Film Marketing (2010/2017). Drawing on a range of qualitative and creative research methods, Finola has researched subjects on branding, digital identity, ethics and the incorporation of new technologies into marketing practice and how this impacts consumers. With a specific focus on researching the cultural and creative industries, Finola centres the arts both in terms of arts based methods and as a context for her research.

As well as her academic research, which has been funded by the ESRC, EPSCR, British Academy and a range of charitable organisations. Finola has completed a number of industry research projects in collaboration with public bodies and commercial companies. Finola is co-Editor in Chief of Marketing Theory. She has previously been a member of the Academy of Marketing Executive, most recently as Secretary of the Academy of Marketing and was a member of the Academy of Marketing Research Committee.

Professor Caroline Moraes

Caroline Moraes is Professor of Marketing and Consumer Research at Birmingham Business School, University of Birmingham. She is also Director of the Centre for Responsible Business and Director of Research for the Department of Marketing. Caroline has a track record of research focusing on how issues of ethics, sustainability and responsibility manifest in everyday consumer practices, marketing, and markets. Her research has been published in several international journals, books, peer-reviewed conference proceedings and reports. Caroline’s work is interdisciplinary and seeks to benefit consumers and society. She has made a significant contribution to the marketing discipline and beyond through her original research, innovative teaching, and leadership. Prior to her academic career, Caroline worked in the advertising industry.

Professor Rohit Varman

 Rohit Varman is Professor of Marketing and Consumption at BBS. His current inter-disciplinary research focuses on corporate violence, exploitation, unfree labour, and resistance to corporatization and marketization. He has published in leading journals that include Journal of Consumer Research, Journal of Retailing, Organization Science, Human Relations, Organization Studies, Journal of Service Research, and Marketing Theory. Rohit’s research was awarded Emerald Citation of Excellence in 2015. He is also former President of the International Society of Markets & Development.

He is currently a co-editor-in-chief of Marketing Theory and an associate editor of Consumption, Markets & Culture. Rohit serves on the editorial boards of Journal of Macro Marketing, Journal of Marketing Management, and Journal of Historical Research in Marketing. He has guest edited special issues of Marketing Theory, Journal of Marketing Management, Journal of Macro Marketing, and Journal of Historical Research in Marketing. He has also co-edited books published by Cambridge University Press on alternative organizations in India and on critical marketing published by Routledge.

Professor Scott McCabe

Scott McCabe is Chair in Marketing at Birmingham Business School. He received his PhD from the University of Derby in 2001, which focused on how visitors to the Peak District National Park constructed their motivations and behaviours through accounts of their experiences.

He has become an internationally renowned scholar in tourism studies through his subsequent research career. His main interests are in the effects of supported holiday opportunities for bottom of the pyramid consumers.

His research conducted with a range of UK charities on the needs for and wellbeing outcomes of a simple break away from home for severely disadvantaged families was submitted as an impact case for the REF 2014. He is also interested in emotions in consumer experiences, responsible and ethical tourism, the role of marketing in promoting greater sustainability in the travel and tourism industry and in socio-linguistics as a methodology.

Professor Christina Goulding

Christina Goulding is Professor of Marketing at Birmingham Business School. Her research interests are two-fold. The first is consumer culture, ranging from cultural production and consumption (i.e. heritage and the arts), to non-mainstream sub-cultural consumption. She is particularly interested in issues of exclusion and marginalization as well as strategies of resistance and tactics for developing resilience. She has published her research in a number of leading journals including Journal of Consumer Research, Annals of Tourism Research, Psychology and Marketing, European Journal of Marketing, Journal of Business Research, and Consumption, Markets and Culture.

Her second area of interest is the development and application of qualitative research methodologies with a particular focus on Grounded Theory. She is the author of a book on grounded Theory published by SAGE and has published numerous articles in respected journals on the subject. She has been an invited speaker at a number of universities and has also run workshops for BAM and for cross disciplinary audiences . She is also interested in the development of arts based methodologies and is working with colleagues from Keele University and The New Vic Theatre on methodologies for supporting disadvantaged groups and survivors of natural disasters.

Professor Anirban Mukhopadhyay

Anirban Mukhopadhyay is Professor of Marketing and Behavioural Science at Bayes Business School, and interim Co-Director of the Centre for Health & Care Innovation Research. Prior to this, he was the Lifestyle International Professor of Business and Chair Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology, where he served as Associate Provost (Teaching and Learning) and Associate Dean (Undergraduate Studies) at the Business School, among other administrative appointments.

Anirban’s research examines the interplay between consumers’ lay beliefs, emotions, and self-regulatory decisions, with substantive interests in health-related decision making, field experimentation with policy implications, and subjective wellbeing. He is currently Associate Editor at the Journal of Consumer Psychology and the International Journal for Research in Marketing, and a member of the Policy Board of the Journal of Consumer Research. He has previously served as Editor-in-Chief, Co-Editor, and Area Editor at the Journal of Consumer Psychology, Associate Editor at the Journal of Marketing Research, and on the editorial review boards of the Journal of Consumer Research and the International Journal of Research in Marketing. He is a past winner of the Early Career Award of the Society for Consumer Psychology, has co-chaired the Annual Winter Conference of the Society for Consumer Psychology, and has been recognized as a Young Scholar and an MSI Scholar by the Marketing Science Institute.

Professor Matthew Robinson

Matthew Robson is Professor of Marketing and International Management and Head of the Marketing & Strategy Section at Cardiff Business School. He is also Associate Editor of Journal of International Marketing. Prof. Robson actively researches the following topics: strategic alliances; exporting; franchising; international management; distribution channel relationships; retailing services; new product development; marketing strategy; and sustainability.

Prof. Robson has published in many journals of international repute including British Journal of Management, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of International Business Studies, Journal of International Marketing, Journal of Marketing, Journal of World Business, Management International Review, and Organization Science. He currently serves as Associate Editor of Journal of International Marketing, and is on the Editorial Advisory Board of British Journal of Management, International Marketing Review, and Journal of International Business Studies. His classroom teaching and doctoral supervision work spans several areas of (international) marketing strategy.

Dr Robert Cluley 

Robert is a leading scholar on the organization of marketing and the role of technology in marketing practice. He has developed and championed marketing theory and is highly regarded for his early work adopting a psychoanalytic interpretation of consumer behaviour. He is trained in a range of research methods including advance statistical analysis, ethnography and anthropology.

Dr Amin Nazifi 

Amin is an Associate Professor in Marketing and Director of MSc Marketing Programme at Birmingham Business School, the University of Birmingham. Amin holds a PhD in Marketing from the University of Edinburgh. His primary research centres around services marketing (service failure and recovery, proactivity and consumer Well-being) and application of new technologies (such as Blockchain and AI). Amin’s research has appeared in some of the world's leading business journals, including Journal of Service Research, Journal of Travel Research, Journal of Business Research, Annals of Tourism Research, and European Journal of Marketing. He has also received a grant from the Academy of Marketing for his research on gamification in a service recovery context. He is an Associate Editor at the Journal of Service Management and the Journal of Service Theory and Practice, and also serves on the Editorial Board of Journal of Services Marketing and regularly reviews articles for various journals such as Journal of Service Research, Journal of Business Research, and International Journal of Consumer Studies.

Dr Louise Hassan

Louise (蕭永真) is a consumer psychologist particularly interested in responsible consumption including understanding risky consumption choices and consumer decision-making regarding ethics and sustainable choices. A further interest lies in information processing and persuasion including how best to utilise tools such as product warnings to inform consumers. She has undertaken projects evaluating policy interventions such as evaluating the introduction of smoke-free legislation in Scotland and evaluating the European Union’s HELP – for a life without tobacco campaign. She is currently undertaking an interdisciplinary funded project (over £450k) examining sustainability issues regarding consumers’ mask wearing choices. Louise’s research most often adopts quantitative methodologies given her statistics background, but she also incorporates qualitative methodologies within her research work. She has edited special issues on topics such as communicating messages about drinking, cross-cultural consumer behaviour, attitudes and decision-making. She serves on the editorial boards of the Journal of Business Research, and the International Journal of Consumer Studies, as well as the practitioner-orientated Journal of Trading Standards.

Louise has published in a wide range of journals across the marketing and public health fields, including British Journal of Management, Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Psychology and Marketing, Tobacco Control, and European Journal of Public Health.

Dr Tim Hill

I was awarded my PhD from the University of Melbourne in 2016 and have been teaching at the University of Bath since then. I research 'outsiders', those that exist in the margins of society, distant from the centres of political, economic, and cultural power. These interests have led to studies of 'hardcore' football fan culture, activism towards corporations, and 'truth seekers' who reject knowledge and truths created by universities, the state and science. My research has been published in Journal of Marketing,

Sociology, Marketing Theory, and the Journal of Marketing Management.

Dr Achilleas Boukis 

Achilleas Boukis is an Associate Professor in Marketing at the University of Birmingham. Achilleas received his PhD from Strathclyde University (2014). His interests include branding, technology and employee-customer interactions in service industries like hospitality and sharing economy. Achilleas has published ‎his research in academic journals such as Journal of Business Research, Tourism Management, Psychology & Marketing and European Journal of Marketing.