These current reports fuel growing fears that we face a mounting ‘invisible water crisis’. The World Bank states: “The world faces an invisible crisis of water quality. Its impacts are wider, deeper, and more uncertain than previously thought and require urgent attention.” Water quantity issues have attracted much public attention partly due to their visually dramatic manifestation – too much (flood) or too little (drought) water. Comparatively, water quality matters have been somewhat overlooked. Moreover, the water quality picture is complex and difficult to communicate due to manifold pollutants (from legacy contaminants residing in our environment over decades to newly emerging contaminants) that have multiple sources (such as sewerage discharge, agriculture, industrial processes and road runoff) that may change over time.