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Merry retailing: the story of how Ballerinas saved Christmas

By Dr Roshan Boojihawon, Senior Lecturer in Strategy, Department of Strategy and International Business.

A ballerina in a pose from Swan Lake

Not every retailer knows how to be agile, so let us try and learn from those who do – ballerinas! Dr Roshan Boojihawon, Senior Lecturer in Strategy, looks at how we can learn to be more agile in retail.