
Dr Rebecca Roach
Associate Professor in Contemporary Literature, Project Lead
Rebecca researches literature and culture across the Anglophone world including the relationship between literature, media and book history.


This research project at the University of Birmingham examines historic and future contributions of the Arts & Humanities to AI innovation. It is led by Dr Rebecca Roach with co-Leads Prof Max Saunders, Dr Dorothy Butchard and Dr Jing Huang.
Language Machines contends that we should turn to the expertise, methods, and creativity of the Arts & Humanities to evaluate current Generative AI and innovate better systems in the future.
Behind the hype and metaphorical language of human sentience, Generative AI systems based on Large Language Models (LLMs) are powered by ‘mathy maths’, often to the exclusion of Arts & Humanities disciplines.
Yet their effects are proving profoundly disruptive for activities and objects we traditionally associate with the Arts & Humanities, while the historical contribution of Arts & Humanities approaches to AI innovation remain overlooked.
Supported by a £1.3 million UKRI/AHRC award, Language Machines addresses four linked challenges:
Generative AI systems’ disruptive effects include their capacity to generate plausible linguistic content (AI imagined as a ‘writer’) and restrictive modelling of reading and constituent activities as meaning-making, interpretation, and understanding (AI as ‘reader’).
Whether in Generative AIs’ production of health misinformation via inaccurate summarisation techniques, amplification of bias or cliche in text production, machine mistranslations for minority languages, or public misunderstandings about Generative AIs’ facilities, the potential societal harms enacted via such restricted readings are of growing public concern. Pushing back against “technochauvinism”, this project addresses emerging challenges and opportunities associated with Generative AI.
The project looks both forward and back. The project’s historical component aims to recover the central (but occluded) role of the Arts & Humanities in creating and analysing AI. It will map three innovative networks of experimenters working with language, meaning, reading, and machines at crucial moments before, during, and immediately after the advent of digital computing:
The contemporary component utilises these historical discoveries as the basis:
The project benefits from robust interdisciplinary approaches to the study of AI and Digital Cultures and their intersections with literature at University of Birmingham via the Centre for Digital Cultures, the FutureThinking Network (housed in the Institute for STEMM in Culture and Society), the Centre for Modernist Cultures, the Institute for Data and AI, and the Transformative Humanities Lab.

Associate Professor in Contemporary Literature, Project Lead
Rebecca researches literature and culture across the Anglophone world including the relationship between literature, media and book history.

Interdisciplinary Professor of Modern Literature and Culture, co-Lead
Max is interested in modernism, the literature of the First World War, life writing, literary impressionism, and futurology.

Assistant Professor in Contemporary Literature and Digital Cultures, co-Lead
Dorothy explores creative representations of technological change across literature and digital media.

Assistant Professor in Linguistics and Communications, co-Lead
Jing researches sociolinguistic approaches to language as a semiotic source in cross-cultural communication.