Outputs and resources

The EMMA project electro-dermal equipment


Articles in peer-reviewed journals

Chapters in edited books

  • Pérez-Sobrino, P. and Littlemore, J. (2020). What makes an advert go viral? The role of figurative operations in the success of Internet videos, In L. Hidalgo and Kraljevic-Mujic, B. (Eds.) Performing Metaphorical Creativity across Modes and Contexts. Figurative Thought and Language. Amsterdam: John Benjamins.
  • Littlemore, J., Perez-Sobrino, P., Julich, N., & Leung, D. (2019). Is comfort purple or green? Word-colour associations in the first and second language. In A. Piquer-Piriz and R. Alejo (Eds.) Metaphor in Foreign Language Instruction. Amsterdam: John Benjamins.
  • Littlemore, J., Arizono, S., & May, A. (2018). The Interpretation of Metonymy by Japanese Learners of English, Review of Cognitive Linguistics. In A. Piquer-Piriz and R. Alejo-Gonzalez (Eds.) Applying Cognitive Linguistics. (pp. 51-72). Amsterdam: John Benjamins.
  • Pérez Sobrino, P. (2018). Cognitive modelling and musical creativity. In Z. Csábi (Ed.) Expressive minds and artistic creations: studies in cognitive poetics. New York: Oxford University Press.
  • Pérez Sobrino, P. & Littlemore, J. (2017). Facing methodological challenges in multimodal metaphor research. In A, Baicchi & A. Bagasheva (Eds.) Cognitive Modeling in Language and Discourse across Cultures. Cambridge: Cambridge Scholars Publishing.
  • Littlemore, J. (2017). On the role of embodied cognition in the understanding and use of metonymy. In B. Hampe (Ed.), Metaphor, Embodied Cognition and Discourse. (pp. 166-173). Cambridge: Cambridge University Press.
  • Littlemore, J. (2016). Metonymy. In B. Dancygier (Ed.)The Cambridge Handbook of Cognitive Linguistics. (pp. 407-422). Cambridge: Cambridge University. DOI:10.1017/9781316339732.026


Invited keynote lectures at international conferences and other events

  • Littlemore, J. (2020) Figurative Language and Thought. Biennial Conference. Sofia, Bulgaria.
  • Littlemore (2020). Researching and Applying Metaphor. Biennial Conference. Hedmark, Norway, June 2020.
  • Littlemore (2019). Variation in the Experience of Metaphor.The Polish Cognitive Linguistics Association Annual Conference. Bialystok, September 2019.
  • Littlemore, J. (2019) International Cognitive Linguistics Association. Biennial Conference. Nishinomiya, Japan, August 2019.
  • Littlemore, J. (2019). Variation in the Experience of Metaphor: Theoretical and Real-world Consequences. AFLICO, The French Association for Cognitive Linguistics. Eighth Biennial International Conference. University of Mulhouse, France, 5-7 June 2019.
  • Littlemore, J. (2019). Sources of Variation in the Experiences of Embodied Metaphor. The second Contacts & Contrasts 2019 conference focusing on cultural conceptualizations in language and translation. Konin, Poland, April 2019.
  • Littlemore, J. (2018). RiBELT Conference on Bilingual Education. Open University of Hong Kong, October 2018.
  • Littlemore, J. (2018). The power and pitfalls of metaphor in everyday communication. University of Sussex.
  • Littlemore, J. (2018). Which metaphors are embodied, when and by whom? The International Poetics and Linguistics Association, Biennial Conference. Birmingham, UK, July 2018.
  • Littlemore, J. (2018). Sixth Foreign Language Teaching and Learning Conference Almaty. Kazakhstan, May 2018
  • Littlemore, J. Creative Multilingualism Public Lectures. University of Oxford, April 2018.
  • Littlemore, J. Third International Conference of Figurative Language and Thought (FLT). Osijek, Croatia, April 2017.
  • Perez-Sobrino, P. Facing multimodal challenges in multimodal metaphor research. Lund University, 16th March 2017.
  • Pérez Sobrino, P. (2017). (Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert?. Newcastle University. 2nd February 2017.
  • Pérez Sobrino, P. Like & share: Can figurative language make videos more popular in the internet? University of Nottingham, and Ningbo, China. 30th November 2016.
  • Pérez Sobrino, P. (2016). Audiobranding: How does your brand sound like? and Exploring the Mind Through Music (workshop). Rice University, Houston. 7th June 2016.
  • Pérez Sobrino, P. (2016). Create impact. An MSC case study: Culture and metaphor in advertising. Marie Curie Symposium, Research Park, University of Birmingham. 12th May 2016.
  • Littlemore, J. (2016). Embodied metaphor and language teaching. University of Umea, University of Vaxjo. 18th March 2016.
  • Pérez Sobrino, P. (2016). Metaphors music live by: Metaphors to talk about music, metaphors to reason about music.  Metaphor Lab, University of Amsterdam. 9th February 2016.
  • Pérez Sobrino, P. (2016). Talking about music is like dancing with architecture: Metaphors to talk and reason about music. ELR seminar series, University of Birmingham. 2nd February 2016.
  • Littlemore, J. (2015). Metaphor and metonymy in cross-linguistic communication. Faculty of Letters of the Federal University of Minas Gerais (UFMG), Belo Horizonte, Minas Gerais, Brazil. 7th October 2015.

Presentations at international conferences (selection)

  • Littlemore, J. (2020). Variation in the Use of Creative Metaphor Researching and Applying Metaphor, Biennial Conference, Hedmark, Norway, June 2020
  • Littlemore, J. (2020). Metaphor, Creativity, Emotion and Evaluation: What Are the Links? Fifth International Conference of Figurative Thought and Language, Biennial Conference, Sofia, Bulgaria, September 2020
  • Littlemore, J. (2020). Sources of Variation in Embodied Metaphor. The Polish Cognitive Linguistics Association Annual Conference, Bialystok, September 2019
  • Littlemore, J. (2020). Sources of Variation in Embodied Metaphor. Theoretical and Practical Consequences. International Cognitive Linguistics Association Biennial Conference, Nigiomiya, Japan, August 2019
  • Ford, S. (2017). How do likes and reactions operate as interpersonal politeness strategies when evaluating Facebook status updates posted in 2016. 10th International Symposium of Politeness (SymPol10). St John University, York, 12-14th July 2017.
  • Littlemore, J. & Pérez-Sobrino, P. (2019). The role of creativity in metaphor. Oxford workshop, The Creative Power of Metaphor. University of Oxford. 28th-29th March 2019.
  • Littlemore, J. (2019). Working with marketing and communications agencies on their use of figurative messaging. Linguistics in the Professions. University of Lancaster.
  • Littlemore, J. & Turner, S. (2018). A comparison of metaphor use by synaesthetes and non-synaesthetes. AELCO, Spain.
  • Pérez Sobrino, P. & Littlemore, J. (2018) Figurative Language in Global Market: A cross-cultural study of metaphor and metonymy in advertisements. FLT, Ojijek, Croatia.
  • Littlemore, J. & Pérez Sobrino, P. (2016). The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns. 6 UK CLC, Bangor University, 19th July 2016.
  • Littlemore, J. & Pérez Sobrino, P. (2016). Bridges and icebergs: A corpus-based approach to multimodal metaphor and metonymy. RaAM 11, Freie Universitaet Berlin. 1st July 2016.
  • Pérez Sobrino, P. (2015). A corpus-based account of multimodal conceptual complexes in advertising. 2nd International Symposium on Figurative Thought and Language (FTL), University of Pavia, FTL prize, 28th October 2015.
  • Pérez Sobrino, P. & Julich, N. (2015). Metaphors for MUSIC: Different levels of conceptualization. 13th International cognitive Linguistics Conference, University of Newcastle. 20th July 2015.
  • Pérez Sobrino, P. Littlemore, J. & Houghton, D. (2015). The reception of computer-generated metaphors. 13th International Cognitive Linguistics Conference, Northumbria University, 20th July 2015.
  • Pérez Sobrino, P. (2015). The role of figurative complexity in advertising comprehension. 33rd AESLA International Conference, Technical University Madrid. 16th April 2015.

Public engagement and business workshops

  • Examining language in business - Business Club breakfast briefing. Birmingham, 28th March 2017.
  • Everyday creativity in communication. University of Birmingham, 7th September 2017.
  • Food for thought. (2016). European Researchers Night 2016, Parlamentarium, Brussels. Over 1200 children and 2000 visitors. 28th September 2016.
  • Culture and metaphor in advertising. British Science Week 2016. Library of Birmingham. 42 participants. 12th March 2016.
  • La creatividad del día a día: Metáfora y Publicidad. Pint of Science 2016. Irish Tavern, Logroño. Over 120 attendants. 24th May 2016.

Resources for advertising agencies

  • Pérez Sobrino, P., Littlemore, L., & Ford, S. (in preparation) The advertiser’s playbook.


  • Birmingham Post’s Partnership of the Year Award (2018, November) University of Birmingham and Big Cat Marketing Communications Agency



If you would like to know more about EMMA, please contact us.