Exploring Multimodal Metaphor in Advertising

EMMA (Exploring Multimodal Metaphor and Metonymy in Advertising) is an interdisciplinary project which is using cognitive linguistic, linguistic, psychophysiological and marketing approaches to investigate how metaphor and metonymy are used in advertising. The findings of the initial project are now being applied in other research projects, including work with established advertising companies.


Contact: Professor Jeannette Littlemore (j.m.littlemore@bham.ac.uk)

This project is funded by a Marie Skłodowska-Curie Actions grant (MCSF 658079).

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