Strategic Marketing and ConsultingMSc

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional, customer success specialist, and thought leader of the future.

Course Structure

You will gain real-world professional skills and an in-depth understanding of the latest advances in strategic marketing, thinking, and research. This distinctive approach ensures you are equipped to excel in the dynamic field of marketing.

You'll acquire critical and analytical skills essential for the digital age, focusing on how AI and digitalisation shape marketing practices. Learn to generate and transform data into strategic marketing and business solutions, equipping you to excel as a future decision-maker and industry specialist.

• Study at one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills.
• Intensive consultancy and practice-led learning from industry. Applied student learning will also draw upon the Marketing Department’s strengths in research.
• Small group teaching for in-depth postgraduate student learning that focuses on building students’ critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars.
• The course is accredited by the Chartered Institute of Marketing, enabling accelerated attainment of CIM qualifications such as the Certificate in Professional Marketing or Professional Digital Marketing.

The MSc Strategic Marketing and Consulting course is tailored for marketing professionals and graduates with some experience in marketing or business. This course ensures you develop the professional skills required by leading industry players like IBM, Google, IKEA, and JLR. You'll undertake data-driven assignments, culminating in a high-level consultancy project focusing on applied learning for the modern workplace.

Learn to generate and transform data into strategic marketing and business solutions. Key modules include Digital and Innovative Marketing, Consulting Skills and Practice, Analytical Marketing Insights, and Contemporary Global Marketing and Responsibility Issues. Prepare to excel as a future decision-maker and industry specialist.

• Taught modules – these include lectures, workshops, seminars and blended learning support
• Assessments - these will include group and individual projects, group presentations, individual assignments and class tests
• Individual Project - you will have the opportunity to work with industry partners using real data to address a problem or opportunity facing a real company or undertake a standard academic dissertation

The modules listed below are an indication only and may be subject to change. Occasionally, it may be necessary to make changes to modules, for example, to ensure they remain current and relevant.

As a research-intensive University, our teaching is informed by the latest academic thinking and expertise of our staff. For more information on the circumstances in which the University may need to make changes to modules, please refer to the Terms and Conditions for applicants.

The following must be taken:

If the Honours degree is not in Marketing or the required modules above have not been obtained, a minimum of at least two years full-time relevant work experience may also be considered.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.

For this course we require IELTS 7.0 with no less than 6.5 in any band, which is equivalent to:

• TOEFL: 95 overall with no less than 22 in any component
• Pearson Test of English (PTE): Academic 76 with no less than 67 in all four skills
• Cambridge English: C1 Advanced or C2 Proficiency - minimum overall score of 185, with no less than 176 in any component
• LanguageCert ESOL SELT (UKVI): C1 'Expert' with no less than 25 in each skill

English Presessional Programmes

Improve your knowledge of spoken and written English in preparation for studying at Birmingham with our pre-sessional English courses. If you have a conditional offer, you can take one of these courses as an alternative to retaking IELTS or other similar qualifications.

We charge an annual tuition fee. Fees for 2025 entry are above.

The fees quoted are for one year only. For those studying courses that are longer than one year, tuition fees will also be payable in subsequent years of your programme.

Paying your tuition fees

Tuition fees can either be paid in full or by instalments. You can check whether you are eligible for UK or international fees with our admissions team.

Learn more about postgraduate tuition fees and funding.

Postgraduate Masters Loan

To help with the cost of studies, this loan is available to all UK students. You can use this loan towards fees, maintenance or other costs at your own discretion. It’s available for all full-time, part-time and distance learning Masters programmes, as long as you don’t already have a Masters qualification (or equivalent).If you’re a student from Wales, Scotland or Northern Ireland, you can apply for Masters loans from your country’s government.

Scholarships

To help you afford your studies, we’ve put more than £33 million into student support and scholarships. We also offer a range of advice on searching for funding and managing your finances.

Birmingham Masters Scholarships

We want to welcome the brightest talent to our postgraduate community. That’s why our Birmingham Masters Scholarships award £3,000 to more than 300 students each year.

Select whether you are a UK student or an international student for relevant application deadlines.

As a Birmingham Business School student, you will benefit from two award-winning Careers teams.

Careers Network is the University of Birmingham careers and employability team offering career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.

BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities tailored to business school students to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.

Careers Network

Get ready for tomorrow, with advice, guidance and opportunities at every step of your studies. From developing new skills to preparing for a PhD, our Careers Network can help you gain an advantage in the job market or advance in your field.

Whatever you plan to do after your degree, the Careers Network offers a range of events and support services including networking opportunities, career coaching, one-to-one guidance, careers fairs and links with leading graduate recruiters. We also offer subject-specific careers consultants and a dedicated careers website for international students.

Our bustling campus with its beautiful grounds, friendly community and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.