Campus
Dubai, Online
Advanced Social Marketing for Public Health (Dubai) Non-credit
- Delivery formatOnline and in person
- Start date27 April-3 May 2026Duration3-6 weeks
- AwardNon-credit bearing
- Entry requirementsThere are no specific academic entry requirements to apply for this course, but you will need to be age 18 or older to study this course.
- Fees (UK/Ireland)CPD course fees vary. Please see fee details for more information.
Course overview
Social marketing is a framework for health promotion included in the World Health Organisation’s European Policy for Health and Well-being, Health 2020. Social marketing is also one of the key competencies for the public health workforce, according to the Association of Schools of Public Health in the European Region (ASPHER) and the Association of Schools and Programs of Public Health (ASPPH). The CPD module prompts strategic thinking skills and communications, which then will be used to creatively solve problems applied to public health.
Course delivery
The course is structured in an in-person workshop followed by an online self-paced course (optional).
In the workshop, participants, in groups, will work to design a social marketing plan to address a real issue of their choice. In the online course, you can learn the social marketing planning framework at your own pace, engage in 1:1 asynchronous discussions with the tutor, and receive personalised feedback from the tutor and the other participants.
The online course consists of three units, which could be covered in three or six respective weeks. Every unit included explanatory videos and readings that will prepare you to complete short “knowledge checks”. You will have the chance to fill in an outline plan for a social marketing campaign for feedback. There will also be a regularly timetabled discussion hour with the module tutor at the beginning and end. This course will be delivered as an in-person workshop hosted at the University of Birmingham Dubai (UAE) on April 27 - May 3 2026, and followed up by online self-paced content (3-6 weeks).
The deadline to apply is: 20th April 2026 (00:00 GMT)
The assessment will consist of online quizzes.
If you have any questions about the short course please contact us at: m.bardus@bham.ac.uk
A Certificate of Participation will be awarded to participants who complete the course and contribute to discussions and exercises/assignments for the duration of the course.
Teaching staff
Academics involved in the delivery of this course
Dr Marco Bardus
Assistant Professor in Public Health
Staff profile page for Dr Marco Bardus, Assistant Professor in Public Health at the Department of Applied Health Sciences, University of Birmingham.
Dr Khalifa Elmusharaf
Associate Professor in Public Health
Staff profile of Dr Khalifa Elmusharaf, Associate Professor in Public Health Director of Public Health Programme, Institute of Applied Health Research at University of Birmingham - Dubai campus.
Entry requirements
There are no specific academic entry requirements to apply for this course, but you will need to be age 18 or older to study this course.
Fees and scholarships
Workshop + online course: £650 (AED 2,978)
Workshop only: £500 (AED 2,482)
Online CPD only: £350 (AED 1,737)
Early bird, group and corporate discounts are available. Please get in touch with the course lead to apply (m.bardus@bham.ac.uk).
Application process
If you have any questions about the short course please contact us: m.bardus@bham.ac.uk
The deadline to apply is 20th April 2026 (00:00 GMT).