Campus
Online
Introduction to social marketing for public health (Online)Non-credit
- Delivery formatOnline
- Start dateMay 2025Duration3-6 weeks
- AwardNon-credit bearing
- Entry requirementsThere are no specific academic entry requirements to apply for this course, but you will need to be age 18 or older to study this course.
- FeesCPD course fees vary. Please see fee details for more information.
Course overview
Social marketing is a framework for health promotion included in the World Health Organisation’s European Policy for Health and Well-being, Health 2020. Social marketing is also one of the key competencies for the public health workforce, according to the Association of Schools of Public Health in the European Region (ASPHER) and the Association of Schools and Programs of Public Health (ASPPH). The CPD module prompts strategic thinking skills and communications, which then will be used to creatively solve problems applied to public health.
Course delivery
The course is structured in three units, which could be covered in three or six respective weeks. Every unit included explanatory videos and readings that will prepare you to complete short “knowledge checks”. You will have the chance to fill in an outline plan for a social marketing campaign for feedback. There will also be a regularly timetabled discussion hour with the module tutor at the beginning and at the end of the course.
By the end of the course, you will be able to:
- Define social marketing and explain its relevance to public health.
- Describe and apply the benchmark criteria for evaluating social marketing campaigns.
- Explain the steps of the social marketing planning process and their importance.
- Identify target audience segments and think of ways to gather actionable audience insights.
- Conduct competition analysis to enhance campaign effectiveness.
- Develop SMART goals, measurable objectives, and positioning statements for campaigns.
- Apply the marketing mix framework to design a campaign.
- Create a basic plan for campaign implementation, including budgeting, monitoring, and evaluation.
The deadline to apply is Monday 28 April 2025 (00:00 GMT).
The assessment will consist of online quizzes.
If you have any questions about the short course please contact us at: m.bardus@bham.ac.uk
A Certificate of Participation will be awarded to participants who complete the course and contribute to discussions and exercises/assignments for the duration of the course.
Teaching staff
Academics involved in the delivery of this module.
Marco Bardus
Assistant Professor in Public Health
Staff profile page for Dr Marco Bardus, Assistant Professor in Public Health at the Department of Applied Health Sciences, University of Birmingham.
Entry requirements
There are no specific academic entry requirements to apply for this course, but you will need to be age 18 or older to study this course.
Fees and scholarships
£350
Application process
If you have any questions about the short course please contact us at: m.bardus@bham.ac.uk
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