The creativity of figurative messaging in advertising (Midlands4Cities Doctoral Training Partnership Collaborative Doctoral Award)

Level of study
Doctoral research
Subject area
English Language and Linguistics
Type of Award
Research Council
Deadline for applying
Closed 14/01/2019 (Note: competition closed for this year)

Award Description

The Midlands4Cities Doctoral Training Partnership is offering a Collaborative Doctoral Award (CDA) co-designed between the University of Birmingham and Big Cat Marketing & Communications Agency. CDAs offer a project with established research aims, responding to particular needs in the cultural, creative and heritage sectors.

Full details are provided on the Midlands4Cities Doctoral Training Partnership website. Please click The creativity of figurative messaging in advertising: a collaborative investigation into its application and measurement of success in real-world advertising campaigns project for full details.

Value of Award

A full-time studentship award consists of:

  • Payment of approved fees (as set and agreed by UK Research and Innovation), currently £4,260 p.a. for 2018/19.
  • Maintenance grant (or stipend) for the student, currently £14,777p.a. for 2018 entry.
  • Research Training Support Grant (RTSG) which supports UK/ overseas fieldwork and attendance at conferences (by application for current PhD students).
  • Collaborative Doctoral Award holders will receive an additional £500 per annum to facilitate partnership working.

Full details on full-time, part-time and EU fees-only studentships can be found on the Midlands4Cities website.

Eligibility Criteria

Please visit the Midlands4Cities Doctoral Training Partnership website for full details.

How to Apply

Please visit the Midlands4Cities Doctoral Training Partnership for full details on the application process.