To assess the clinical and cost-effectiveness of the ABA-feed infant feeding intervention compared to usual care in first-time mothers.
To evaluate if the ABA-feed intervention compared with usual feeding care increases any breastfeeding at 8-weeks post birth, in first-time mothers regardless of their feeding intentions.
1) To evaluate the effect of the ABA-feed intervention compared to usual feeding care on other feeding outcomes and anxiety.
2) To explore the feasibility of i) modelling longer-term clinical benefits, and ii) costs and outcomes for a lifetime horizon, using a within trial cost-consequence analysis over 16-weeks post birth.
3) To investigate how trial conduct and context varies across sites in order to understand any observed differences in outcomes and inform future implementation.