Communication and Expression
Studying the mastery and mystery of language and expression
This area of our research focuses on understanding and analysing various forms of communication, including verbal, nonverbal, written, and visual, as well as the expression of ideas and emotions. Whether its tracing the etymology of sign language, modeling the intuitive building blocks of all linguistic learning, or developing training in rhetoric to help the public express their beliefs more clearly and persuasively, our research is rooted in practical application and the benefit to society.
Professor Jeannette Littlemore’s work on the EMMA (Exploring Multimodal Metaphor in Advertising) project explores how companies need to develop sophisticated and effective marketing, with advertisements that capture people's attention and are emotionally engaging and persuasive. EMMA delves into how they can achieve these aims using verbal/visual metaphors and metonymy that pack a mass of information into a small space or simple representation, examining how they impact the speed of human understanding.
Optimising language learning
Building a more multilingual society through intuitive language-learning.
Research centres
Find a PhD
We offer a variety of funded PhD projects from many research areas. Find out how.