Consumer Science and Marketing Innovations

The Consumer Science and Marketing Innovations Research Group seeks to use marketing and psychological theories to address key challenges around contemporary business decisions, with the aim to support the UN SDGs.

The Research Group has two key emphases:

Consumer science, which combines elements from various disciplines, such as psychology and marketing, to examine how individuals and households make consumption, acquisition, and disposal decisions.

Marketing innovation, which we understand as any research on innovation from a marketing perspective, as well as any innovation research that relates to marketing concepts, tools, and theories more widely.


Our research looks to increase both short- and long-term well-being for all marketing actors. Our Research Group studies areas such as the effects of cognitive and behavioural processes on responsible decision-making (e.g., relating to consumers, employers and employees, and tourists), big data and customer agility, eco-innovation and social entrepreneurship.  Sustainability and responsible practices are central themes across our various research projects, on marketing innovations and consumer science.

Our aim is to create practical and responsible business solutions, based on high-quality research. We aim to engage and support businesses and policy makers, to support positive change in our community. We encourage businesses that are interested in collaborations to reach out to us, by contacting the Research Group leads Dr Miriam McGowan ( and Dr Grigorios Lamprinakos (

If you are considering studying for a PhD in these research areas or related topics please contact our Director of PGR, Dr Dr Mike Molesworth (


The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in sustainability, innovation and technology. Specifically, their research explores issues such as innovation, innovative marketing practice, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour.



Current members have published in a wide range of top journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, British Journal of Management, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Psychology and Marketing, Marketing Theory, Human Resource Management, Sustainability, Journal of Environmental Psychology, Journal of Marketing Theory and Practice, Journal of Marketing Management, Journal of Travel Research, Journal of Services Marketing, Technological Forecasting and Social Change, Information Systems Frontiers, and International Small Business Journal.

Previous events

Mining Workshop with KNIME

We were very fortunate to welcome Dr. Francisco Villarroel Ordenes, Assistant Professor at LUISS Guido Carli University for a fantastic and highly interactive workshop on text and image mining. Across two days, we learnt how to use language theories, together with text mining methods, processes, and tools for business research, among others. Dr Villarroel Ordenes offered us an exciting and accessible introduction to using unstructured data and the software KNIME. This workshop was very well attended by colleagues across the department, as well as by PhD students. Emphasis was given to practical applications of this exciting new method for both quantitative and qualitative research projects. In fact, we have now formed a KNIME working group for colleagues interested in using KNIME for their research or teaching. 

Speaker information: 

Dr. Francisco Villarroel Ordenes (PhD. in Marketing, Maastricht University) is an Assistant Professor and Director of the MSc. in Marketing at LUISS Guido Carli University, where he teaches Business & Marketing Analytics, Performance Marketing, and Unstructured Data Analysis. His research revolves around the themes of marketing analytics, social media marketing, and customer experience, and it has been published in leading journals including the Journal of Consumer Research, Journal of Marketing, Journal of Service Research, Journal of Retailing, among others. He currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Retailing, the Journal of Service Research, and the Journal of Business Research.

Dr Francisco Villarroel Ordenes