Marketing innovations and consumer science Group

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. 

The group also has a focus on psychological theories as a means to understand consumers and their behaviour.  Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

If you are interested in hearing about us, or wish to engage with us, our research or our creative output, please get in touch with the Group CoordinatorS, Grigorios Lamprinakos and Miriam McGowan.


As well as a number of high profile research papers and awarded grants, we have also presented at a number of specialist and general marketing and digital conferences. These include The Academy of Marketing conference, The Academy of Marketing Science conference, The American Marketing Association conference, European Academy of Management, European Institute of Retailing and Services Studies, the Consumer Culture Theory conference, and the Hawaii International Conference on System Sciences.

Members of Digital Research in Marketing Group

Group Lead

Dr. David Houghton

Senior Lecturer in Marketing 


David is a Senior Lecturer in Marketing at Birmingham Business School, University of Birmingham. Currently the Programme Director for BSc Business Management with Marketing, he has a Ph.D. in Management from the University of Bath, and an undergraduate degree in Psychology. His research centres on the psychology of communication online, with a specific interest in the way that consumers interact with brand content, and how this is utilised by brands for marketing. Combined with an interest in technology, privacy and security, David’s research covers a wide area, but ultimately looks to identify how people interact using modern technological platforms.

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David Houghton

Deputy Group Lead

Dr. Doga Istanbulluoglu 

Lecturer in Marketing, Director of Undergraduate Business Management with Marketing Programmes

Telephone: +44 (0)121 414 8592

Dr Doga Istanbulluoglu is a lecturer in the marketing department. Her research interests focus on consumer behaviour on social media with a particular interest in consumer complaining, WOM, user-created content and brand communities.

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Doga Istanbulluoglu

Dr. Sheena Leek

Senior Lecturer in Marketing

Telephone: +44 (0)121 414 6226

Sheena joined the Birmingham Business School from the University of Cardiff in September 2004. In the area of business to business marketing she is interested in the role of information technology on communication within business relationships, the role of social capital in initiating relationships and branding. Within consumer behaviour her research interests include consumer confusion in high tech areas such as the mobile phone industry and convenience and healthy eating.

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Sheena Leek

Dr. Andrew Pressey

Reader in Marketing 

Telephone: +44 (0)121 415 8179

Andrew is a Reader in Marketing at the University of Birmingham, and Deputy Head of the Department of Marketing at Birmingham Business School (BBS). 

He has published (or has forthcoming) in excess of forty journal articles. He has won a number of awards for his research (including Emerald Management Reviews Citation of Excellence, and from the British Academy of Marketing), and acted as guest editor for the Journal of Marketing ManagementJournal of Business and Industrial MarketingIndustrial Marketing Management, and Journal of Historical Research in Marketing

Andrew is currently an Associate Editor of the Journal of Marketing Management, and a member of the editorial board of Industrial Marketing Management and editorial advisory board for the Journal of Historical Research in Marketing. He has over eighteen years of teaching and research experience in UK universities and overseas at all academic levels (including UG, PG, executive education, and MBA), and also has extensive programme leadership experience.  

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Andrew Pressey

Professor Isabelle Szmigin 

Deputy Dean of Birmingham Business School, Director of Research and Knowledge Transfer, Professor of Marketing

Telephone: +44 (0)121 414 7357

Isabelle Szmigin has published in a wide range of academic journals including Sociology, Psychology and Marketing, The European Journal of Marketing, and the Journal of Business Research. She is on the editorial advisory board of the International Marketing Review, and the editorial board of the European Journal of Marketing and the Journal of Advertising Research.

Her research interests lie in the area of conceptualising consumer behaviour and understanding the social and policy issues concerned with consumption. Her book Understanding the Consumer examines the complexity and unpredictability of consumers in the marketplace of the twenty first century. 

Isabelle has held ESRC and British Academy Grants and is currently Principle Investigator on a European Foundation for Alcohol Research examining Lifestyle, social media and alcohol consumption. She is also Co-Investigator on an Alcohol Research UK Grant looking at Alcohol marketing to young people via social media and its implication for advertising codes of practice (PI, Professor Christine Griffin, University of Bath). 

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Isabelle Szmigin

Dr Louise Hassan 

Associate Professor in Marketing

Louise (蕭永真) is a consumer psychologist particularly interested in responsible consumption including understanding risky consumption choices and consumer decision-making regarding ethics and sustainable choices. A further interest lies in information processing and persuasion including how best to utilise tools such as product warnings to inform consumers.  She has undertaken projects evaluating policy interventions such as evaluating the introduction of smoke-free legislation in Scotland and evaluating the European Union’s HELP – for a life without tobacco campaign.  She is currently undertaking an interdisciplinary funded project (over £450k) examining sustainability issues regarding consumers’ mask wearing choices. Louise’s research most often adopts quantitative methodologies given her statistics background, but she also incorporates qualitative methodologies within her research work.

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Dr. Inci Toral Manson

Teaching Fellow

Telephone: +44 (0)121 414 4848

Inci has worked in the retail banking industry as a manager, and as a project manager for different technology and banking institutions and has been involved in a number of projects in change and restructuring. The title of her PhD was The Role of Interorganisational Tension and Conflict in Market Creation Practice. This thesis was supervised by Professor Mark Palmer, Dr. Ronan de Kervenoael and Dr.Luigi de Luca. She is now working on publishing her thesis in range of marketing, organisational and technology journal outlets.

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Mr. Julian Barnes 

Doctoral researcher

Julian is a current doctoral researcher on the ESRC 1+3 scholarship. He joined following a career in online marketing and analytics working across a range of industries for companies such as EMI Music, Vodafone and National Express. Prior to this Julian had 10 years in a range of supply chain planning roles for the beauty company Coty. 

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Julian Barnes


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