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Short course

MBA Essentials – Corporate Communication

Start date
Friday 20 May 2022
Duration
Four days
Time commitment
100 hours total commitment
Mode
Face-to-face
Cost
£2,537 - Scholarships available
Subject
Corporate Communication
Level
Postgraduate Microcredential
Credit
10 credits
Assessment
Individual assignment

Taught over four days, our MBA Essentials course is made up of 'unbundled' modules from our full Executive MBA degree. The MBA Essentials offers block-teaching modules that fits busy schedule and will support managers with their career prospects, either in their own organisation or moving elsewhere.

The MBA Essentials – Corporate Communicationexplores the range of communication issues facing the corporate communication manager in modern UK organisations. Communication theory is explored within the context of integrating electronic and face to face communication as a foundation for comprehending key managerial challenges. Emphasis is placed upon the role of teams (real and virtual) within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media.

By the end of the module you should be able to:

  • Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams
  • Critically evaluate the role of team development and performance upon corporate reputation and identity
  • Understand and evaluate the processes involved in managing organisational communication with external audiences
  • Critically analyse organisational behaviour in relation to reputation management during crises
  • Critically evaluate organisational strategies for managing press and media relations

We are offering up to 15 £1,000 scholarships for learners studying an MBA Essentials short course.

Why study at University of Birmingham?

  • The module will equip you to move into more senior management positions, either in your own organisation or moving elsewhere
  • We are ranked number one for being targeted by the top UK employers (High Fliers Research 2021)
  • Modular delivery over long weekends (Friday to Monday) limits the impact of study on your work commitments.
  • Birmingham Business School holds triple-crown accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
  • Birmingham Business School is the UK’s oldest business school, bringing more than 100 years of innovative teaching and research.
  • The University of Birmingham is a member of the Russell Group, an organisation of the UK’s top 24 research-led universities.

The University of Birmingham is also a member of Universitas 21, the leading global network of research-intensive universities.

What is a microcredential?

Microcredentials are designed to upskill you for work in rapidly growing industries, without the time and cost commitment of a full degree. Your microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.

  • Learn with expert instructors: Complete courses led by experts with a dedicated group of professionals
  • Earn a professional credential: Finish your learning and pass your assessments to gain an accredited credential
  • Advance further in your career: Use your microcredential as evidence of your specialised skills and progress further in your industry

How to apply?

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. 

To be eligible for assessment, your application must be complete and submitted before: Friday 8 April 2022 for Overseas/International students and Friday 6 May 2022 for Home/UK based-students (23h59 - UK time). Before submitting your application, please make sure it is complete. Otherwise, your application will not be reviewed. 

Find out more

Register your interest for this short course to request more information about the course and for scholarship information

 




In order to be accepted onto the MBA Essentials – Project Management, you must possess:

  • A good Honours degree (or equivalent), or equivalent professional qualification
  • Five years work experience with evidence of extensive managerial experience or professional responsibility. Three years exceptional work experience meeting this criteria will also be considered

International Students

IELTS 6.5 (with no less than 6.0 in any band)

IELTS 6.5 with no less than 6.0 in any band is equivalent to:

  • TOEFL: 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and 21 in Writing
  • Pearson Test of English (PTE): PTE Academic 67 with no less than 64 in all four skills
  • Cambridge English (exams taken from 2015): Advanced – minimum overall score of 176, with no less than 169 in any component

 If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.

Please note we will also consider candidates without a first degree or professional qualification but with at least ten years’ work experience including significant managerial responsibility.

To be eligible for assessment, your application must be complete and submitted before: Friday 8 April 2022 for Overseas/International students and Friday 6 May 2022 for Home/UK based-students (23h59 - UK time). Before submitting your application, please make sure it is complete. Otherwise, your application will not be reviewed. 

Our MBA Essentials – Corporate Communication will allow you to focus on specific areas in order for you to develop your career in the way that you want to. Each course is designed to equip you with the skills and knowledge of project management which will meet the needs of a wide range of learners and organisations.

  • 10 UK Credits at Postgraduate level from University of Birmingham
  • A Postgraduate Microcredential certificate from University of Birmingham

 Certification of UoB academic credit for PG microcredential courses is through production of an official University of Birmingham Microcredential certificate and transcript managed by UoB Student Records.

The skills you will gain

Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams

Critically evaluate the role of team development and performance upon corporate reputation and identity

Understand and evaluate the processes involved in managing organisational communication with external audiences

Critically analyse organisational behaviour in relation to reputation management during crises

Critically evaluate organisational strategies for managing press and media relations

Meet your instructors

Dr Cristine Sambrook

Dr Cristine Sambrook , Senior Lecturer in Project and Director of Executive MBA

Prior to joining the Business School, Cristina had an international career as a consultant and project manager; she lived in several countries and worked in Romania, Israel and UK on political campaigns, foreign investments and law. She was adviser to the Romanian Chief Negotiator with the EU during Romania’s accession negotiations, as well as consulting freelance on anti-corruption legislation and strategy for various NGOs (Israel, UK).

Her current interests lie in the area of cross-cultural communication, leadership, personal branding and international marketing strategy.

Instructor Profile

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