An entertaining approach: the effectiveness of a financial education curriculum developed around high-energy music videos

Wednesday 19 January 2022 (13:00-14:00)

Helen Harris:

Hosted by CHASM, this seminar is being delivered by Adele Atkinson, Independent Consultant and member of the CHASM Advisory Board.

If you would like to book a place at this online seminar, please visit our eventbrite page, or contact Helen Harris at


This paper reports the findings of the first detailed evaluation of Prudence Foundation’s Cha-Ching curriculum, a teaching package including animated music videos, teaching materials, suggestions for activities and evaluation materials for elementary schools, covering Earn, Save, Spend and Donate.  The analysis benefits from matched pre- and post-tests for 213,514 students across 5 countries (Indonesia, Malaysia, the Philippines, Thailand and Viet Nam) from 2017 to 2020.  It shows improvements in knowledge, attitudes and behaviour across the five countries with average effect sizes of 0.4;  0.29 and 0.2 respectively. Modelling indicates that the improvements are higher than would be expected over the same time period in the absence of the curriculum. The results also indicate a general advantage for students in schools where more of their classmates participate in Cha-Ching.

About the speaker

Adele Atkinson, PhD is an independent consultant with over 20 years’ experience of conducting high-quality research and policy advice on a global scale; managing large-scale projects; providing technical assistance; preparing legal instruments, policy tools, research reports and academic papers; and disseminating findings through a variety of media. Clients have included financial service providers, government authorities and international organisations. She also has ongoing collaborations and advisory roles with several academic institutions. Her work covers a wide range of topics relating to personal finance and social inclusion, including the implications of digitalisation, appetite for crypto-assets, developing strategic approaches to financial education, incentivising teachers and innovation in education. Adele was responsible for the Organisation for Economic Cooperation and Development’s International Network on Financial Education (OECD/INFE) from 2015- 20. Her formal qualifications include a PhD from the University of Bristol, UK.