Our BSc Business Management with Business Analytics programme combines a strong foundation in management principles with advanced analytical skills, equipping you to understand and interpret complex business data.
By integrating strategic thinking, leadership development, and practical problem-solving, you'll be prepared to succeed in a wide range of sectors. We’ll equip you to lead with confidence and drive meaningful business impact in your future career.
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We’re consistently one of the top UK universities targeted by leading graduate employers
High Fliers ‘Graduate Market in 2026’ report
in the UK for Business and Management studies
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Crown accredited by the AACSB, AMBA and EQUIS
The ability to manage teams and projects while harnessing the power of data is more valuable than ever. By combining a mix of core and optional modules, you'll develop the strategic, leadership, and analytical skills to shape your future in any sector.
Blend management & analytics, combining core management principles with advanced data analytics skills to make smarter, data-driven business decisions.
Develop in-demand skills to manage and secure data effectively with our Data Management Strategies and Technologies module, using big data tools to boost analytics, strengthen governance, and drive evidence-based decisions across industries.
Hear more about studying at Birmingham. Chat to one of our friendly students to find out more about your favourite course, our beautiful campus and life in our vibrant and cultural city.
You will learn through lectures, smaller group classes, teamwork, and presentations, building skills and confidence highly valued by employers.
In your first two years, you'll lay the groundwork for success and build a strong foundation in business management and business analytics.
In your final year, you'll build on your experience and focus on your interests. You'll study specialist modules of your choosing while also completing a dissertation on a topic that interests you.
Throughout your degree, your progress is assessed through various coursework and exams, including reports, essays, presentations, and computer assignments.
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.
| Core Modules | Credits | Semester |
|---|---|---|
| Introduction to Marketing and Communications | 20 | Semester 1 |
| Organisations, Management and Entrepreneurship | 20 | Semester 1 |
| Accounting, Accountability and Financial Decision-making | 20 | Semester 2 |
| Economics for Business | 20 | Semester 2 |
| Discover Management Education and Learning | 20 | Full Term |
| Quantitative Skills for Business | 20 | Full Term |
| Core Modules | Credits | Semester |
|---|---|---|
| Responsible Business: Theory and Practice | 20 | Semester 1 |
| Business Strategy | 20 | Semester 1 |
| Fundamentals of Data Science | 20 | Semester 1 |
| Research Methods | 20 | Semester 2 |
| Digital Business Models and Transformation | 20 | Semester 2 |
Students should choose 1 from the following list of general or pathway optional modules:
| Optional Modules | Credits | Semester |
|---|---|---|
| Intermediate Business Economics and the Macroeconomy | 20 | Semester 2 |
| Contemporary Capitalism | 20 | Semester 2 |
| Business, Economy and Government | 20 | Semester 2 |
| Managerial Finance | 20 | Semester 2 |
Pathway optional modules:
| Communications pathway | Credits | Semester |
|---|---|---|
| Event and Festival Management | 20 | Semester 2 |
| Human Resource Management pathway | Credits | Semester |
|---|---|---|
| Human Resource Management | 20 | Semester 2 |
| Operations and Supply Chain pathway | Credits | Semester |
|---|---|---|
| Project Management | 20 | Semester 2 |
| Core Modules | Credits | Semester |
|---|---|---|
| Dissertation | 40 | Full term |
| Predictive Analytics | 20 | Semester 1 |
| Data Management Strategies and Technologies | 20 | Semester 2 |
Students should choose 1 of the following optional or pathway module electives for Semester 1 and 2.
| Optional Modules | Credits | Semester |
|---|---|---|
| Accounting, Decision-Making and Governance | 20 | Semester 1 |
| Business Strategies in Emerging Economies | 20 | Semester 1 |
| Economics of Strategy, Risk and Globalisation | 20 |
Semester 1 |
| Critical Perspectives on Leadership | 20 |
Semester 1 |
| Globalisation, Innovation and Competitiveness | 20 |
Semester 1 |
| Professional Development | 20 |
Semester 1 |
| Change Management | 20 |
Semester 1 |
| International Business | 20 |
Semester 1 |
| Data Visualization and Consumer Insights | 20 |
Semester 1 |
| Britain and the EU | 20 | Semester 2 |
| Business, Employment and Economic Policy | 20 | Semester 2 |
| Crisis Management | 20 | Semester 2 |
| Organisation Studies: Past, Present and Future | 20 | Semester 2 |
| Small Business and Entrepreneurship | 20 | Semester 2 |
| Human Resource Management pathway | Credits | Semester |
|---|---|---|
| Employment Relations | 20 | Semester 1 |
| International Human Resource Management | 20 | Semester 2 |
| Marketing pathway | Credits | Semester |
|---|---|---|
| Experience Design and Marketing | 20 | Semester 1 |
| Responsible Marketing and Society | 20 | Semester 1 |
| Services & Retail Strategy | 20 | Semester 2 |
| Operations and Supply Chain pathway | Credits | Semester |
|---|---|---|
| Managing in Business to Business Markets | 20 | Semester 1 |
| Supply Chain Innovation | 20 | Semester 2 |
To secure a place at Birmingham, you'll need to meet our general entry requirements as well as those specific to your course.
AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.
6,6,5 32 points overall
DDD in Business, Applied Science, or Enterprise and Entrepreneurship
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.
If you have a conditional offer for Birmingham where English is a requirement, you can take a Professional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September, including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.
Applicants who take the EPQ and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in the EPQ. This offer would apply if you make Birmingham your firm choice.
Applicants who take the Core Maths qualification and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in Core Maths. If you are also taking A-level Maths, you will not be eligible for an alternative offer through studying Core Maths. This offer would apply if you make Birmingham your firm choice.
Stay up-to-date with news and updates from the University of Birmingham including events, our courses and studying with us by registering your details. If you do so, you will be able to use our Offer Calculator.
Students who are eligible and complete a Pathways to Birmingham programme will receive an alternative offer, which is typically two grades below the standard offer.
Our Contextual Offer scheme recognises the potential of students whose personal circumstances may have restricted achievement in school or college. If you are eligible to benefit from the Contextual Offer scheme, you will receive an offer which is one grade lower than the standard offer. You don’t need to apply for this – it will be assessed and applied at the point of application if you’re eligible.
BBB
ABB
The University tuition fee covers the cost of your tuition, examination and graduation, and includes membership of the Guild of Students.
per year for domestic (UK) students for 2026/27
*The University will charge the maximum approved tuition fee per year. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study, normally in line with these changes and will communicate any change in the fees to you without delay. The fee for September 2026 entry is £9,790 for UK students. If you are applying for 2027 entry, you will be advised of the annual tuition fee once it is confirmed by the Government.
To help with the cost of studies, undergraduate students from the UK can apply for student finance through the Student Loans Company. The support available is made up of a tuition fee loan and a maintenance loan which helps to cover living costs.
At Birmingham, we believe that financial worries should not be a barrier to accessing higher education. That’s why we offer a range of additional financial support for students through scholarships, bursaries and other awards.
If you're a UK student and starting university in September 2026, find out more about what financial support is available to you.
We want to help you reach your full potential. Explore our wide variety of scholarships available for international students.
Whatever your journey to university looks like, we’re here to support you every step of the way. For all undergraduate courses at Birmingham, you apply online through UCAS. The UCAS website has lots of information and advice around the process.
Application deadline for September 2026 entry. Applications close at 18:00 GMT.
View further information on how to apply for undergraduate courses, including advice for UK and overseas applicants.
Discover more about your chosen subject at one of our Open Days or by asking us a question.
BSc Business Management with Business Analytics graduates are well positioned for roles where management meets data-driven decision-making. You'll gain a combination of analytical, technical, and interpersonal skills during your degree, preparing you for high-demand positions such as a Business Intelligence Analyst, Market Research Analyst, or Project Manager.
Throughout your undergraduate studies and beyond, you’ll have access to dedicated careers guidance designed to help you explore your options, build confidence, and succeed in the global marketplace. Our comprehensive service combines specialist Birmingham Business School expertise with university-wide resources, offering tailored workshops, skills development sessions, networking events with graduate employers, and personalised one-to-one consultations.
With the support of the Birmingham Business School careers team and the University’s Careers Network, you’ll develop essential employability skills, gain early exposure to industry, and receive guidance on internships, placements, and job opportunities. This structured support helps you make informed career choices, graduate with the confidence and experience employers value, and join the University of Birmingham’s global alumni community.
Hear from some of our inspiring alumni who have gone on to work for leading employers such as the UK Space Agency, PwC and BBC Sport.
Your experience studying at Birmingham will give you the opportunity to discover new experiences, develop different skills and make friends for life.
Our bustling campus with its beautiful grounds, friendly community, and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.
Coming to Birmingham to study might be your first time living away from home. In our student accommodation, you can enjoy your independence in safe, welcoming and sociable surroundings.
Our cosmopolitan city has a unique history and so much to see and do. With an ever-changing food and drink scene, a vibrant nightlife and plenty of culture, our city is more than somewhere to study.
Whoever you are and wherever you come from, we are committed to providing the best possible support to our students, both before you start and throughout your time on campus.
Our beautiful campus is the place where our diverse community comes together to learn and socialise. Like a town of its own, it’s just minutes from the hustle and bustle of the UK’s second city.
Explore your options for combining subjects and shape your degree around your interests, whilst developing key skills for the world of work.
Explore our beautiful campus from wherever you are. Get a feel for the wide range of historic and modern spaces and state-of-the-art facilities.
Find new perspectives. Hear first-hand about life at Birmingham from our students, past and present.
