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Our BSc Business Management with Marketing and Year in Industry programme, designed with insights from leading firms like Unilever and Big Cat, prepares you to become a marketing specialist. Gain industry-relevant skills to excel in today’s competitive marketing landscape. Shape your future with Marketing.
Your Path to Marketing Excellence: you'll develop critical skills and strategic expertise for success in dynamic marketing roles. With industry connections and insights from practitioners, you’ll graduate job-ready, equipped to excel in ever-evolving global marketing contexts.
Most targeted university by top graduate employers
High Fliers Report, The Graduate Market 2024
in UK institutions
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Our BSc Business Management with Marketing and Year in Industry degree offers exceptional opportunities. You'll join an academic elite, learning from world-leading experts. Embracing enquiry-based learning, we foster independence and self-motivation challenging you to think critically and empowering you to become a confident, self-driven learner.
Hear more about studying at Birmingham. Chat to one of our friendly students to find out more about your favourite course, our beautiful campus and life in our vibrant and cultural city.
You will learn through lectures, small-group classes, teamwork, and presentations, building skills and confidence highly valued by employers.
Your first year is a compulsory foundation year, providing a comprehensive introduction to key business areas, with a focus on Principles of Marketing. It covers essential topics such as management, marketing, entrepreneurship, economics, finance, law, purchasing, accounting, analytical techniques, and IT for business.
In your second and final years, you’ll have the flexibility to shape your degree based on your interests and career goals. We continuously update our module offerings to keep pace with the evolving business landscape, ensuring your degree provides a broad, adaptable foundation for a wide range of career opportunities upon graduation.
The BSc Business Management with Marketing and Year in Industry follows the same structure as the three-year programme, with a year-long industry placement after your second year. Successfully completing your second year with at least a 2:1 (60%) enables you to gain valuable real-world experience before returning for your final year.
In your final year, you'll complete a Dissertation, applying your skills and making an impact.
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.
The following must be taken:
Module Title | Credits | Semester |
---|---|---|
Organisations, Management and Entrepreneurship | 20 | Semester 1 |
Management Education and Learning A | 10 | Semester 1 |
Widening Business Horizons | 10 | Semester 1 |
Introduction to Marketing and Communications | 20 | Semester 1 |
Management Education and Learning B | 10 | Semester 2 |
Economics for Business | 20 | Semester 2 |
Managing Financial Resources | 20 | Semester 2 |
Digital Business | 10 | Semester 2 |
To secure a place at Birmingham, you'll need to meet our general entry requirements as well as those specific to your course.
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.
6,6,5 32 points overall
DDD in Business, Applied Science, or Enterprise and Entrepreneurship
Number of A levels required: 3
A level subjects excluded for entry: General Studies, Critical Thinking, and Use of Maths.
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification.
The University tuition fee covers the cost of your tuition, examination and graduation, and includes membership of the Guild of Students.
The University will charge the maximum approved tuition fee per year. If your offer is for 2025 year of entry, we expect that the tuition fee for your first year of study will be £9,535 for UK students. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study normally in line with these changes and will communicate any change in the fees to you without delay. If you are applying for 2026 year of entry, you will be advised of the annual tuition fee closer to the time.
per year for domestic (UK) students for 2025/26
To help with the cost of studies, undergraduate students from the UK can apply for student finance through the Student Loans Company. The support available is made up of a tuition fee loan and a maintenance loan which helps to cover living costs.
At Birmingham, we believe that financial worries should not be a barrier to accessing higher education. That’s why we offer a range of additional financial support for students through scholarships, bursaries and other awards.
Whatever your journey to university looks like, we’re here to support you every step of the way. For all undergraduate courses at Birmingham, you apply online through UCAS. The UCAS website has lots of information and advice around the process.
Application deadline for September 2025 entry. Applications close at 18:00 GMT.
View further information on how to apply for undergraduate courses, including advice for UK and overseas applicants.
Our BSc Business Management with Marketing graduates are highly sought after by top employers worldwide.
Building successful careers in fields like advertising, banking, law, accounting, marketing, consulting, HR, and logistics. They’ve joined renowned companies such as L’Oréal, Deloitte, EY, KPMG, PwC, Accenture, Meta, Capgemini, Unilever, JLR, HSBC, IBM, Microsoft, and Disney. Your journey to an exciting career starts here.
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
Our aim is to make sure that success in your studies leads you on to a fulfilling career. Whatever you plan to do after your degree, the Careers Network offer support to help you identify your options, develop your skills and gain access to opportunities that propel you towards your career goal.
Hear from some of our inspiring alumni who have gone on to work for leading employers such as the UK Space Agency and BBC Sport.
Your experience studying at Birmingham will give you the opportunity to discover new experiences, develop different skills and make friends for life.
Our bustling campus with its beautiful grounds, friendly community, and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.
Coming to Birmingham to study might be your first time living away from home. In our student accommodation, you can enjoy your independence in safe, welcoming and sociable surroundings.
Our cosmopolitan city has a unique history and so much to see and do. With an ever-changing food and drink scene, a vibrant nightlife and plenty of culture, our city is more than somewhere to study.
Whoever you are and wherever you come from, we are committed to providing the best possible support to our students, both before you start and throughout your time on campus.
Our beautiful campus is the place where our diverse community comes together to learn and socialise. Like a town of its own, it’s just minutes from the hustle and bustle of the UK’s second city.
Explore our beautiful campus from wherever you are. Get a feel for the wide range of historic and modern spaces and state-of-the-art facilities.