Business Management with Marketing and Year in Industry BSc

Your Path to Marketing Excellence: you'll develop critical skills and strategic expertise for success in dynamic marketing roles. With industry connections and insights from practitioners, you’ll graduate job-ready, equipped to excel in ever-evolving global marketing contexts.

• Advance your career with degree, offering placements, internships, and part-time roles to boost your employability and help you stand out.
• This CIM (Chartered Institute of Marketing) accredited programme was commended for outstanding results in the July 2024 Digital Marketing Techniques assessments, part of the Certificate in Professional Digital Marketing.
• Placement year opportunities span global corporations, SMEs, and third-sector organisations in the UK and abroad. With exclusive placements from BBS Careers, you’ll gain expertise, expand your network, and stand out.
• Gain a competitive edge with exclusive consultancy training from global firm Capgemini at Birmingham Business School. This unique, week-long programme at Capgemini’s renowned facilities lets you apply your skills to impactful charity projects, building expertise while making a difference.

Your first year is a compulsory foundation year, providing a comprehensive introduction to key business areas, with a focus on Principles of Marketing. It covers essential topics such as management, marketing, entrepreneurship, economics, finance, law, purchasing, accounting, analytical techniques, and IT for business.

In your second and final years, you’ll have the flexibility to shape your degree based on your interests and career goals. We continuously update our module offerings to keep pace with the evolving business landscape, ensuring your degree provides a broad, adaptable foundation for a wide range of career opportunities upon graduation.

The BSc Business Management with Marketing and Year in Industry follows the same structure as the three-year programme, with a year-long industry placement after your second year. Successfully completing your second year with at least a 2:1 (60%) enables you to gain valuable real-world experience before returning for your final year.

In your final year, you'll complete a Dissertation, applying your skills and making an impact.

The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

To secure a place at Birmingham, you'll need to meet our general entry requirements as well as those specific to your course.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.

• TOEFL: 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and Writing.
• IELTS: 6.5 overall overall with minimum of 6.5 in Writing and Speaking,
• Pearson Test of English (PTE): PTE 67 overall, with 67 in Writing and Speaking
• Cambridge English (exams taken from 2015)***: Cambridge English: Advanced Minimum overall score of 176, with 176 in Writing and Speaking
• Language Cert ESOL SELT (UKVI): B2 ‘Communicator’ with no less than 33 in Listening and Reading and 38 in Speaking and Writing
• Trinity ISE II: Not applicable
• Trinity ISE III: score of Merit in Speaking and Writing, Pass in other skills.

Presessional English courses

If you have a conditional offer for Birmingham where English is a requirement, you can take a Presessional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September, including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.

Number of A levels required: 3

A level subjects excluded for entry: General Studies, Critical Thinking, and Use of Maths.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.

• TOEFL: 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and 21 in Writing.
• IELTS: 6.5 overall with no less than 6.0 in any band.
• Pearson Test of English (PTE): PTE 67 with no less than 64 in all four skills.
• Cambridge English(exams taken from 2015): Cambridge English: Advanced Minimum overall score of 176, with no less than 169 in any component
• Language Cert ESOL SELT (UKVI): B2 ‘Communicator’ with no less than 33 in each skill
• Trinity ISE II: Not applicable
• Trinity ISE III: Pass in each Skill

Presessional English courses

If you have a conditional offer for Birmingham where English is a requirement, you can take a Presessional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September, including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.

Extended Project Qualification (EPQ)

Applicants who take the EPQ and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in the EPQ. This offer would apply if you make Birmingham your firm choice.

Core Maths qualification

Applicants who take the Core Maths qualification and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in Core Maths. If you are also taking A-level Maths, you will not be eligible for an alternative offer through studying Core Maths. This offer would apply if you make Birmingham your firm choice.

*The University will charge the maximum approved tuition fee per year. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study, normally in line with these changes and will communicate any change in the fees to you without delay. The fee for September 2025 entry was £9,535 for UK students. If you are applying for 2026 entry, you will be advised of the annual tuition fee once it is confirmed by the Government.

Undergraduate loans

To help with the cost of studies, undergraduate students from the UK can apply for student finance through the Student Loans Company. The support available is made up of a tuition fee loan and a maintenance loan which helps to cover living costs.

Scholarships, grants and bursaries

At Birmingham, we believe that financial worries should not be a barrier to accessing higher education. That’s why we offer a range of additional financial support for students through scholarships, bursaries and other awards.

View further information on how to apply for undergraduate courses, including advice for UK and overseas applicants.

Building successful careers in fields like advertising, banking, law, accounting, marketing, consulting, HR, and logistics. They’ve joined renowned companies such as L’Oréal, Deloitte, EY, KPMG, PwC, Accenture, Meta, Capgemini, Unilever, JLR, HSBC, IBM, Microsoft, and Disney. Your journey to an exciting career starts here.

Throughout your studies and beyond, you'll have access to dedicated careers guidance designed for your success in the global marketplace. Our comprehensive service combines specialist business school expertise with university-wide resources, offering tailored workshops, networking events with alumni and leading employers, and personalised one-to-one consultations.

With the support of our renowned Birmingham Business School careers team, and the guidance provided by the Careers Network, you'll be equipped with the skills, opportunities, and confidence to achieve your career aspirations.

Our bustling campus with its beautiful grounds, friendly community, and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.

Flexible programmes to suit you

Not sure what you want to study?

Explore your options for combining subjects and shape your degree around your interests, whilst developing key skills for the world of work.