Business Management with Marketing BSc

In a world where image and reputation are crucial to business success, those who can demonstrate sound business management knowledge with an emphasis on strategic marketing are very much in demand. Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.


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The BSc Business Management with Marketing programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.

Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners. 

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Your programme of study

Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.

In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.

In the final year, students undertake a Marketing Research Project as part of their course. 

Why study this course

  • If you don’t already have a placement element in your degree our Professional Development Module (in final year) is a placement-based module providing a learning experience that will help bridge the gap between your current academic life at Birmingham and your future professional life.
  • Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. 
  • Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.

Modules

Please note the modules listed below are for the 2019/20 academic year.
You can view all modules for the 2018/19 academic year here.

First Year


Core modules

  • Managing Financial Resources (20 credits)
  • Introduction to Marketing and Communications (IMAC) (20 credits)
  • Economics for Business (A) or Economics for Business (B)* (20 credits)
  • Organisations, Management and Entrepreneurship (20 credits)
  • Personal, Professional and Academic Development (20 credits)
  • Widening Horizons Module (20 credits)

*Depending on prior learning

Second Year


Core modules

  • Research Methods (20 credits)
  • Responsible Business (20 credits)

Pathway compulsory modules

  • Marketing and New Technology (20 credits)
  • Consumer Behaviour (20 credits)
  • Marketing Communications (20 credits)

Optional modules

Students must choose 20 further credits from optional modules below:

Accounting and Finance theme

  • Accounting, Management & Accountability (20 credits)
  • Managerial Finance (20 credits)

Communications theme

  • Public Relations and Reputation Management (20 credits)
  • Event Management and Destination Marketing (20 credits)

Marketing theme

  • Consumer Behaviour (20 credits)
  • Services and Retail Strategy (20 credits)

Business Economics theme

  • Business, the Economy and Government (20 credits)
  • Intermediate Business Economics and the Macroeconomy (20 credits)
  • Models of Business (20 credits

Organisations & Entrepreneurship theme

  • Managing in Business to Business Networks & Markets (20 credits)
  • Managing Operations and Projects (20 credits)
  • Human Resource Management (20 credits)
  • Organisational Behaviour (20 credits)

Strategy and International Business theme

  • Change Management (20 credits)
  • Contemporary Capitalism (20 credits)

Final Year


Core modules

Students must complete either a Dissertation (40 credits) or Extended Essay (20 credits).

Pathway compulsory modules

  • Marketing Strategy (20 credits)
  • Contemporary Issues in Marketing (20 credits)
  • Branding in a Digital Age (20 credits)

Optional modules

Students studying on Marketing pathways must choose a further 40 or 60 credits from optional modules outlined below:

Accounting and Finance theme

  • Accounting, Decision-Making & Governance (20 credits)
  • Entrepreneurial Finance (20 credits)

Communications theme

  • Strategic Global Communications (20 credits)

Marketing theme

  • Contemporary Issues in Marketing (20 credits)
  • Marketing Society and Sustainability (20 credits)

Business Economics theme

  • Economics of Labour Markets (20 credits)
  • Advanced Business Economics (20 credits)
  • Britain and the EU (20 credits)
  • Globalisation, Innovation and Competitiveness (20 credits)

Organisations & Entrepreneurship theme

  • Organisation Studies: Past, Present and Future (20 credits)
  • Small Business and Entrepreneurship (20 credits)
  • Fundamentals of Leadership (20 credits)
  • Crisis Management (20 credits)

Strategy and International Business theme

  • International Human Resource Management (20 credits)
  • International Employment Relations (20 credits)
  • Business Strategies in Developing Countries (20 credits)
  • Professional Development Module (20 credits) 

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2019. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Fees and funding

Home/EU students

Undergraduate Home/EU student fees 2019-20
Fee Band Full-time
Undergraduate £9,250

Overseas students entering in 2019-20

Overseas students entering in 2019-20
Fee Band (Undergraduate) Full-time
Band 2 £19,200

Visit our tuition fees page for more information.

Scholarships

At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.

The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.

Learn more about our scholarships and awards. 

Entry requirements

Number of A levels required:
3
Typical offer:
AAB
Required subjects and grades:
GCSE Mathematics and English at grade 6/B
General Studies:
not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

Additional information:

BTEC Extended Diploma in Business is accepted with grades DDD, other BTEC subjects are considered on a case by case basis.

BTEC Diploma in Business accepted in combination with an acceptable A level.

BTEC Subsidiary Diploma in Business accepted in combination with two acceptable A levels.

International students:

International Baccalaureate Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall.

Standard English language requirements apply

Learn more about international entry requirements

Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.

How to apply

Apply through the UCAS website using code N202.

UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.

View further advice on 'How to apply for undergraduate courses', including advice for UK, EU and overseas applicants.

Key Information Set (KIS)

Key Information Sets (KIS) are comparable sets of information about full- or part-time undergraduate courses and are designed to meet the information needs of prospective students.

All KIS information has been published on the Unistats website and can also be accessed via the small advert, or ‘widget’, below. On the Unistats website you are able to compare all the KIS data for each course with data for other courses.

The development of Key Information Sets (KIS) formed part of HEFCE’s work to enhance the information that is available about higher education. They give you access to reliable and comparable information in order to help you make informed decisions about what and where to study.

The KIS contains information which prospective students have identified as useful, such as student satisfaction, graduate outcomes, learning and teaching activities, assessment methods, tuition fees and student finance, accommodation and professional accreditation.

As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.

How you'll learn

The main way you’ll learn is by attending lectures, but in some modules these are supplemented with classes which allows you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You’ll also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.

The timetable for lectures and classes covers around 22 hours a week, allowing time for you to do your own reading and learning.

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Contact hours

Undergraduate students can expect around 15 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.

How you'll be assessed

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. Exams are held in May/June. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

Your personal tutor

From the moment you begin your studies, you’ll be allocated a personal tutor who is a member of the academic staff. He or she will take an interest in your general wellbeing and academic progress, meeting you on a regular basis either individually or in a small group throughout the year.

Professional Development Module

This is an optional 20-credit final-year module which includes a work placement and aims to bridge the gap between your academic studies and your future professional life. It is an excellent opportunity to learn in a professional setting related to your interests and/or degree programme, supporting your professional and personal skills development, and consolidating your learning through reflection on your placement experiences. 

The placement must be of at least 40 hours’ duration and can be taken during the summer vacation or in the Autumn Term. Your placement could take place at a wide variety of organisations, such as a summer internship with a major employer or an unpaid voluntary project at a charity. You will have access to support from our dedicated Placements Team, to help you to identify the most appropriate opportunity for you.

Student studying

Resources and facilities

The Business School has a number of PC clusters with wireless connectivity and data projection. We also use a virtual learning environment to support our teaching, which can be accessed from any internet-connected computer and is used to provide electronic copies of lecture materials, links to online resources, multiple choice quizzes and discussion areas. It’s also used for a range of administrative tasks such as online submission of assignments and the provision of programme news.

The University Library houses over 2.5 million volumes and boasts extensive data retrieval services. The Library offers a range of valuable services to help you during your degree programme, including library-training sessions, subject guides and database skills. You’ll also have access to e-Library, a vast online collection of text books that can be accessed free of charge from other libraries.

Assessment methods

We constantly talk to existing students and BSc Business Management alumni to ensure the right balance of assessment tools and techniques are available.

Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.

You’ll be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.

During your first year it is important that you have a smooth transition into University.  You will be able to talk to your tutors about this and discuss if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.

At the beginning of each module, you’ll be given information on how and when you’ll be assessed for that particular programme of study. You’ll receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You’ll be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.

We feel proud and privileged that our students have chosen to put their fledgling careers in the hands of Birmingham Business School. So we want to make sure you achieve your full potential throughout your studies and gain the best career opportunities to fulfil your ambitions. We pride ourselves on our graduates high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.

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On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.

Many employers visit the Business School to run seminars for our students. In fact, companies such as Procter & Gamble, BP, Deloitte and L’Oreal see these sessions as an opportunity to look for suitable candidates for their summer internship programmes and graduate training schemes.

Careers Network

The University offers advice through our award-winning Careers Network. They have specialists who can advise you on what the possibilities are on graduating. Joining one of the Department’s student societies is also a good way of finding out about future careers. Local firms often sponsor events for our students (such as business games, seminars on interview techniques and how to write a CV, and, of course, more social events) so that they can get to know you and vice versa. This is a further indication of the attractiveness of our students to prospective employers. 

Visit the Careers Network website for more details

careers-in-business

Work experience

The BSc Business Management degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:

  • Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
  • Gateway Bursary - up to £2000 available
  • International Bursary - up to £800 available
  • UK professional Bursary - up to £800 available
  • Research Experience Bursary - up to £500 available

This funding can help you pay for accommodation costs, travel expenses and living costs.

Birmingham has transformed into one of Europe's most exciting cities. It is more than somewhere to study; it is somewhere to build a successful future.

Clubs and societies

The Guild has over 200 Societies, community volunteering groups and associations for you to join; they cover every topic and activity that you can think of - there really is something for everyone.

Shape your academic experience

Choose to study here and you will have a Student Representative, who works with the University and Students' Union on issues that directly affect students. You could even become one yourself. Not only would you be making a difference to the academic student experience, but you would also be developing transferable skills for the future. Find out more on the Guild of Students website

Accommodation

Coming to Birmingham might be your first time living away from home. Our student accommodation will allow you to enjoy your new-found independence in safe, welcoming and sociable surroundings.

The City of Birmingham

One of Europe's most exciting destinations, Birmingham is brimming with life and culture, making it a wonderful place to live, study and work.

Our students fall in love with the city - around 40% of our graduates choose to make Birmingham their home.