The BSc Business Management with Marketing and Year in Industry programme aims to develop your intellectual, analytical and perceptual skills by providing you with a breadth of knowledge in marketing, along with building the transferable skills you need to be job ready and to be able to carry out strategic marketing in challenging new contexts.
Close links with industry ensure maximum course relevance and give students the added benefit of being able to learn from current marketing practitioners.
Your programme of study
Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.
In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.
The BSc Business Management with Marketing and Year in Industry will follow the same structure as the three year programme, but after your second year of study you will take a placement in industry before returning for their final year of study. You must achieve at least 2:1 (60%) in your second year to be eligible for a placement.
In the final year, students undertake a Marketing Research Project as part of their course. In addition, the Business Management with Marketing degree is accredited with the Chartered Institute of Marketing’s (CIM’s) Graduate Gateway, providing further opportunity for students to participate in a professional marketing qualification alongside their degree programme.
CIM Graduate Gateway
We are delighted to announce that Birmingham Business School’s BSc Business Management with Marketing programme has been awarded with CIM’s Graduate Gateway. This means that while you study for your marketing degree with us, you gain exemptions towards the Level 4 Professional Certificate in Marketing. You then need to take two CIM modules during, or within three years of completing, your degree to complete your certificate.
You will have student membership of the CIM at no extra cost throughout your studies, providing opportunities to attend conferences and events for marketers across the UK and providing marketing career guidance and library resources for professional markers. Being a member of the CIM allows for continued professional development (CPD) when you commence employment as a marketer and will make you a very marketable graduate on the job market.
If you would like to learn more about CIM’s Graduate Gateway or more general information about the BSc Business Management with Marketing programme please contact our Undergraduate Admissions team on +44 (0)121 414 2929 or via email at firstname.lastname@example.org.