Marketing BSc

Accredited by both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), we'll provide you with industry-recognised skills, strategic understanding, and the experience needed to build an exciting and versatile career.

• Apply your knowledge through a real client consultancy project during our 
  Marketing in Action module, gaining hands-on experience, industry insight, and valuable professional skills.
• Explore case studies and dive into AI and data-driven marketing strategies with our Digital Marketing modules, preparing you for success in the digital age.
• Up until the end of your second year, you can transfer to the BSc Marketing with Year in Industry to gain practical experience and boost your employability before you graduate.
• Our programme is accredited by the Chartered Institute of Marketing and the Digital Marketing Institute, giving you a qualification recognised by industry leaders and a head start towards professional certification.

Why Birmingham Business School?

• We boast the gold standard triple accreditation for Business Schools across AACSB, AMBA, and EQUIS, placing our degrees within an elite group of globally recognised providers.
• Our dedicated careers service will help you uncover your professional potential, offering expert guidance and personalised support from Birmingham Business School Careers. We'll ensure you’ll be fully equipped to make confident career decisions, connect with leading employers, and achieve your professional ambitions.
• Stand out to future employers with our unique Capgemini Community Challenge, delivered exclusively in partnership with the consultancy. This week-long programme takes place at Capgemini’s world-renowned facilities and offers the chance to apply your skills to impactful projects for charitable organisations.
• Take part in Deloitte's Responsible Business Challenge, encouraging you to become the next generation of forward-thinking, responsible leaders. By responding to Deloitte’s question, you'll explore how businesses can adapt to a changing world. This experience enhances creativity, critical thinking, and leadership skills, providing valuable insight into how to create meaningful change in the business world.

You’ll learn through a mix of lectures, small group classes, teamwork, and presentations, helping you build the skills and confidence that employers highly value.

In your first two years, you'll explore the fundamentals of marketing while developing essential employability skills for success in an ever-evolving field. In your final year, you’ll have the option to specialise by choosing between Advances in Digital Marketing or Marketing in Action.

If you choose Marketing in Action, you’ll work on a real-world client consultancy project, putting marketing frameworks, research methods, and presentation skills into practice. 

Alternatively, Advances in Digital Marketing lets you dive into cutting-edge topics like AI, data-driven marketing, and social media strategies, applying your learnings to real-world case studies. 

Your progress will be assessed through a variety of coursework and exams, including reports, essays, presentations, and computer assignments. You’ll need to meet performance standards to progress, with your final degree based on your overall marks and credits, with a focus on your second and final-year achievements.

The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.

To secure a place at Birmingham, you'll need to meet our general entry requirements as well as those specific to your course.

English language requirements

If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.

• TOEFL: 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and Writing.
• IELTS: 6.5 overall overall with minimum of 6.5 in Writing and Speaking,
• Pearson Test of English (PTE): PTE 67 overall, with 67 in Writing and Speaking
• Cambridge English (exams taken from 2015)***: Cambridge English: Advanced Minimum overall score of 176, with 176 in Writing and Speaking
• Language Cert ESOL SELT (UKVI): B2 ‘Communicator’ with no less than 33 in Listening and Reading and 38 in Speaking and Writing
• Trinity ISE II: Not applicable
• Trinity ISE III: score of Merit in Speaking and Writing, Pass in other skills.

Presessional English courses

If you have a conditional offer for Birmingham where English is a requirement, you can take a Presessional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September, including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.

Extended Project Qualification (EPQ)

Applicants who take the EPQ and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in the EPQ. This offer would apply if you make Birmingham your firm choice.

Core Maths qualification

Applicants who take the Core Maths qualification and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in Core Maths. If you are also taking A-level Maths, you will not be eligible for an alternative offer through studying Core Maths. This offer would apply if you make Birmingham your firm choice.

*The University will charge the maximum approved tuition fee per year. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study, normally in line with these changes and will communicate any change in the fees to you without delay. The fee for September 2025 entry was £9,535 for UK students. If you are applying for 2026 entry, you will be advised of the annual tuition fee once it is confirmed by the Government.

Undergraduate loans

To help with the cost of studies, undergraduate students from the UK can apply for student finance through the Student Loans Company. The support available is made up of a tuition fee loan and a maintenance loan which helps to cover living costs.

Scholarships, grants and bursaries

At Birmingham, we believe that financial worries should not be a barrier to accessing higher education. That’s why we offer a range of additional financial support for students through scholarships, bursaries and other awards.

View further information on how to apply for undergraduate courses, including advice for UK and overseas applicants.

Throughout your studies and beyond, you'll have access to dedicated careers guidance designed for your success in the global marketplace. Our comprehensive service combines specialist business school expertise with university-wide resources, offering tailored workshops, networking events with alumni and leading employers, and personalised one-to-one consultations.

With the support of our renowned Birmingham Business School careers team, and the guidance provided by the Careers Network, you'll be equipped with the skills, opportunities, and confidence to achieve your career aspirations.

Our bustling campus with its beautiful grounds, friendly community, and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.

Flexible programmes to suit you

Not sure what you want to study?

Explore your options for combining subjects and shape your degree around your interests, whilst developing key skills for the world of work.