BSc Business Management with Communications

and Year in Industry

Start date
September
Duration
4 years
UCAS code
N191
Course Type
Undergraduate, Industrial professional experience, Single Honours
Fees
For 2019/20:
£9,250 (Home/EU students)
£19,200 (Overseas)

More fees and funding details.

Our BSc Business Management with Communications and Year in Industry programme, with teaching from industry experienced staff, sees students gain graduate jobs globally, with alumni at Jaguar Land Rover, Barclays, Lloyds, Disney, PwC, Ogilvy, Edelman, Sky, Channel 4 and McCann.

Why study this course

This programme combines a broad-based business degree with a strong marketing and communications theme, emphasising the importance of relationships within and between businesses and the communities they operate in. You’ll examine the importance of business communication and the growing number of channels used to achieve it, developing practical and analytical skills underpinned by theoretical knowledge of corporate communications processes and strategies.

Communications modules are taught in intensive, small-group workshops. You’ll also study a wide range of topics from the Business Management programme, allowing you to keep your career options open, and to demonstrate a broad understanding of business and a wide range of transferrable skills.

  • Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market.
  • Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. 
  • Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.

Your programme of study

Your first year provides a broad-based business management foundation with Principles of Marketing as a foundational module, including specialist communications guest lectures. In your second and final years you will study contemporary communications strategies with more Marketing options to suit, whilst uniquely building a portfolio via creative campaign workshops, including producing marketing video for the web.

The Business Management with Communications and a Year in Industry BSc will follow the same structure as the three-year programme, but you will complete a Year in Industry prior to the final year of study. You must achieve at least 2:1 (60%) in your second year to be eligible for a placement, which will usually be in a Communications, Marketing or PR role.

Modules

Please note the modules listed below are for the 2019/20 academic year.
You can view all modules for the 2018/19 academic year here.

First Year


Core modules

  • Managing Financial Resources (20 credits)
  • Introduction to Marketing and Communications (IMAC) (20 credits)
  • Economics for Business (A) or Economics for Business (B)* (20 credits)
  • Organisations, Management and Entrepreneurship (20 credits)
  • Personal, Professional and Academic Development (20 credits)
  • Widening Horizons Module (20 credits)

*Depending on prior learning

Second Year


Core modules

  • Research Methods (20 credits)
  • Responsible Business: Theory and Practice (20 credits)

Pathway compulsory modules

  • Creative Campaign Production (20 credits)
  • Public Relations and Reputation Management (20 credits)
  • Marketing Communications (20 credits)

Optional modules

Students must choose a further 20 credits from the optional modules below:

Accounting and Finance theme

  • Accounting, Management & Accountability (20 credits)
  • Managerial Finance (20 credits)

Communications theme

  • Event Management and Destination Marketing (20 credits)

Marketing theme

  • Consumer Behaviour (20 credits)
  • Services and Retail Strategy (20 credits)

Business Economics theme

  • Business, the Economy and Government (20 credits)
  • Intermediate Business Economics and the Macroeconomy (20 credits)
  • Models of Business (20 credits

Organisations & Entrepreneurship theme

  • Managing in Business to Business Markets (20 credits)
  • Managing Operations and Projects (20 credits)
  • Human Resource Management (20 credits)
  • Organisational Behaviour (20 credits)

Strategy and International Business theme

  • Change Management (20 credits)
  • Contemporary Capitalism (20 credits)

Third Year


Year in Industry (120 credits)

Final Year


Core modules

Students must complete either a Dissertation (40 credits) or an Extended Essay (20 credits).

Pathway compulsory modules

  • Strategic Global Communication (20 credits)
  • Branding in the Digital Age (20 credits)
  • Advanced Communications Practice (Placement)

Optional modules

Students studying on Communications pathways must choose a further 20 or 40 credits from optional modules outlined below:

Accounting and Finance theme

  • Accounting, Decision-Making & Governance (20 credits)
  • Advanced Corporate Finance (20 credits)

Marketing theme

  • Contemporary Issues in Marketing (20 credits)
  • Responsible Marketing and Consumption (20 credits)

Business Economics theme

  • Economics of Labour Markets (20 credits)
  • Advanced Business Economics (20 credits)
  • Britain and the EU (20 credits)
  • Globalisation, Innovation and Competitiveness (20 credits)

Organisations & Entrepreneurship theme

  • Organisation Studies: Past, Present and Future (20 credits)
  • Small Business and Entrepreneurship (20 credits)
  • Fundamentals of Leadership (20 credits)
  • Crisis Management (20 credits)

Strategy and International Business theme

  • International Human Resource Management (20 credits)
  • International Employment Relations (20 credits)
  • Business Strategies in Emerging Economies (20 credits)

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2019. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Fees

Home/EU students

Undergraduate Home/EU student fees 2019-20
Fee Band Full-time
Undergraduate £9,250

Overseas students entering in 2019-20

Overseas students entering in 2019-20
Fee Band (Undergraduate) Full-time
Band 2 £19,200

Visit our tuition fees page for more information.

Scholarships

At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.

The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.

Learn more about our scholarships and awards. 


For EU students applying for the 2020/21 academic year

The UK Government has confirmed that EU students will continue to be eligible for 'home fee status' for entry in September 2020, and will continue to have access to financial support available via student loans for the duration of their course. For more information take a look at the gov.uk website.

How To Apply

Apply through the UCAS website using code N190.

UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.

View further advice on 'How to apply for undergraduate courses', including advice for UK, EU and overseas applicants.

Standard offer

International Requirements



Number of A levels required:
3
Typical offer:
AAB
Required subjects and grades:
GCSE Mathematics and English at grade 6/B
General Studies:
not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

BTEC requirements

BTEC Extended Diploma in Business is accepted with grades DDD, other BTEC subjects are considered on a case by case basis.

BTEC Diploma in Business accepted in combination with an acceptable A level.

BTEC Subsidiary Diploma in Business accepted in combination with two acceptable A levels.

 

International Students

International Baccalaureate Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall.

Standard English language requirements apply. 

Learn more about international entry requirements

Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.

As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.

How you'll learn

The main way you’ll learn is by attending lectures, but in some modules these are supplemented with classes which allows you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You’ll also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.

The timetable for lectures and classes covers around 22 hours a week, allowing time for you to do your own reading and learning. 

Contact hours

Undergraduate students can expect around 15 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.

How you'll be assessed

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. Exams are held in May/June. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

Your personal tutor

From the moment you begin your studies, you’ll be allocated a personal tutor who is a member of the academic staff. He or she will take an interest in your general wellbeing and academic progress, meeting you on a regular basis either individually or in a small group throughout the year.

Resources and facilities

The Business School has a number of PC clusters with wireless connectivity and data projection. We also use a virtual learning environment to support our teaching, which can be accessed from any internet-connected computer and is used to provide electronic copies of lecture materials, links to online resources, multiple choice quizzes and discussion areas. It’s also used for a range of administrative tasks such as online submission of assignments and the provision of programme news.

The University Library houses over 2.5 million volumes and boasts extensive data retrieval services. The Library offers a range of valuable services to help you during your degree programme, including library-training sessions, subject guides and database skills. You’ll also have access to e-Library, a vast online collection of text books that can be accessed free of charge from other libraries.

Assessment Methods

Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.

You’ll be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.

During your first year it is important that you have a smooth transition into University.  You will be able to talk to your tutors about this and discuss if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.

At the beginning of each module, you’ll be given information on how and when you’ll be assessed for that particular programme of study. You’ll receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You’ll be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.

We feel proud and privileged that our students have chosen to put their fledgling careers in the hands of Birmingham Business School. So we want to make sure you achieve your full potential throughout your studies and gain the best career opportunities to fulfil your ambitions. We pride ourselves on our graduates high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.

Our business degrees are highly regarded by employers and our graduates are very successful in the job market. There is no single type of business that our students go in to.

Our business degrees have long been recognised by major employers across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals; some become self employed. Many employers visit the Business School to run seminars for our students. In fact, companies such as Procter & Gamble, BP, Deloitte and L’Oreal see these sessions as an opportunity to look for suitable candidates for their summer internship programmes and graduate training schemes. 

"The University of Birmingham produces enthusiastic, motivated individuals who are ready to enter the world with us.” 
Pricewaterhouse Coopers LLP

Careers Network

The University offers advice through our award-winning Careers Network. They have specialists who can advise you on what the possibilities are on graduating. Joining one of the Department’s student societies is also a good way of finding out about future careers. Local firms often sponsor events for our students (such as business games, seminars on interview techniques and how to write a CV, and, of course, more social events) so that they can get to know you and vice versa. This is a further indication of the attractiveness of our students to prospective employers. 

Visit the Careers Network website for more details

Work experience

The BSc Business Management degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:

  • Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
  • Gateway Bursary - up to £2000 available
  • International Bursary - up to £800 available
  • UK professional Bursary - up to £800 available
  • Research Experience Bursary - up to £500 available

This funding can help you pay for accommodation costs, travel expenses and living costs.

Exclusive to Birmingham - the Capgemini Challenge

Global consultancy firm Capgemini works exclusively with Birmingham Business School every year to create and deliver a second-to-none consultancy training experience that you won’t find at any other UK university. All our undergraduates have the opportunity to apply to take part in the unique Capgemini Community Challenge in your first or second year. This takes place over one week at Capgemini’s world-renowned client-solutions facilities, with students carrying out tangible solutions-based consultancy projects for actual third-sector clients. Participation will enhance your CV, professional development and work experience. It’s also an amazing opportunity to make a real difference to the charitable organisation you’re assigned to help.

Learn more about the challenge here