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MSc Marketing

Start date
September
Duration
1 year full-time
Course Type
Postgraduate, Taught
Fees
For 2022/23:
£15,210 (Home)
£26,640 (International)
Attractive scholarships are available
Study MSc Marketing at the University of Birmingham*

Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

Study marketing to boost your career

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Why study at Birmingham?

Students working in Birmingham Business School
  • By studying at Birmingham Business School, you will be part of a prestigious community who studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
  • Birmingham is recognised as the number one university by its employability and advanced career opportunities by leading employers (2020-21).
  • As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
  • You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate. 
  • This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.

Discover our unique scholarship offers

Students walking on University campusAt Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2023.

These awards are available to both UK and international applicants and range in value from partial to full tuition fee support, as well as awards of up to £10,000 for our alumni.

Find out more about our scholarship offers

Triple Crown accreditation and CIM accreditation logos

 

 

 

 

*Listen to an audio-described version of this video here


 

Modules

Semester 1

The following modules must be taken:

You must also choose one module from the following options:

Semester 2

Semester 2 builds on semester 1 by offering a set of choices.

First, you will be able to focus your learning on one of the three innovative streams we offer:

Responsible Marketing
Ethics of Markets and Marketing Ethics and Marketing and Sustainability (20 credits each)

International Marketing
International Marketing and Implementing International Marketing (20 credits each)

Digital Marketing
Foundations of Digital Marketing and Digital Marketing Live Project (20 credits each)

Second, you will have an option to study one of these modules:

Finally, to finish your degree you will need to opt between a Dissertation or Company Project, both of which are 40 credits.


The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the  modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.

Fees

For programme fees and information on further costs please visit our Fees and Financing page.

Find out more about fees and funding.

Postgraduate Taught Scholarships in Birmingham Business School

We have a number of scholarships available for students joining us in September 2023 on our 12-month MSc programmes. Full details regarding eligibility and application can be found on our Business School scholarships page.

Other sources of funding may be available. Explore our Scholarship and funding database.

Postgraduate Loans for Masters students

UK and EU students (with settled or pre-settled status) looking to pursue a Masters programme in the UK can apply for a non-means-tested loan from the British government via the Student Loans Company (SLC).

Detailed criteria and information regarding the application can be found on our  postgraduate funding page

  • Questions about funding? Use our Student Help knowledge base to find the answer.

How To Apply

1 July 2023 is the application deadline for international students applying through the student route who wish to study in the United Kingdom. We are not able to consider applications for 2023 made after this date. The deadline for Home students is 31 August 2023.

Our staged admissions process

A staged admissions process is in place for this programme. This means that when you apply, your application will be considered with all others that have been submitted before the deadline. Therefore you might not hear from us with a decision on your application until a few weeks after the deadline has been reached. This enables us to ensure that all applications are considered fairly and equally. When you apply please ensure that you submit all of your supporting documents including an English language proficiency certificate (if English is not your first language) if you have one.

Further information and application deadlines

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages

Apply now

Our Standard Requirements

Applicants will have an Honours degree (2:1 or higher) in any subject or postgraduate diploma from a UK university or equivalent.

International Requirements



International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.


  • IELTS 7.0 with no less that 6.5 in any band
  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE) including online: PTE Academic 76 with no less than 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.

English Presessional Programmes 

If you’re looking to improve your knowledge of spoken and written English in preparation for studying at Birmingham, our pre-sessional English courses are for you. If you have a conditional offer, you can take one of these courses as an alternative to retaking IELTS or other similar qualifications. Find out more 

An innovative, industry-led teaching experience

The MSc Marketing programme aims to ensure that you will study the most current issues facing the discipline and is designed so that the different programme pathways are aligned with the research interests of leading academic experts in the Department of Marketing.

Get to know our talented researchers

The course is for graduates from a wide variety of backgrounds who may have no prior experience of or background in marketing or business. It is a generalist programme that reflects the ever-evolving nature of marketing theory and practice, coupled with a sensitivity to the impacts of ongoing technological developments, sustainability and responsibility issues, the challenges of global markets and the period of fluid transition that world economies face currently.

By the end of the programme, you will have acquired a high standard of knowledge of the principles, theoretical concepts and practice of marketing, developing more specialised skills in digital, global or responsible marketing depending on the pathway you chose. 

In addition to critical analytical capabilities, problem solving, critiquing literature and evaluating information sources, you will develop your communication skills, both written and oral, and will have many opportunities to practice them by using IT and organising group and teamwork activities. You will also gain experience of project work and develop the understanding required to manage marketing research projects through a range of modules, and diverse and inclusive modes of assessment. Modules to highlight include Reputation Management, Consumer Insights and Digital Marketing.

A high-class learning environment

Students outside the Alan Walters BuildingAs a postgraduate student, you will have access to our award-winning £10 million postgraduate teaching space, the Alan Walters Building. This will provide you with access to facilities of the highest quality, including a state-of-the-art lecture theatre, dedicated computer clusters and seminar rooms as well as communal areas for studying and group work, which look out over the University's ambitious Green Heart development, which was completed in 2019.

Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.

These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.

Top jobs in this area

  • Advertising account executive
  • Digital marketer
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Social media manager
  • Business adviser
  • Marketing executive
  • UX designer
  • Business development manager

We pride ourselves on our graduates’ high levels of employability. We will help you to plan, manage and achieve your career goals, giving you the competitive edge when it is time to start job hunting. The University of Birmingham has ranked in the top 5 Universities Targeted by the Largest Number of Top Employers in the UK for the past 5 years, according to the Highfliers.co.uk Graduate Market reports (2017-2022).

Many employers visit the Business School to run seminars for our students. In fact, companies such as IBM, HSBC, and Deloitte are just a few of the organisations who see these sessions as an opportunity to look for suitable candidates for internship programmes and graduate training schemes.

BBS Careers and Careers Network

As a Birmingham Business School student, you will benefit from two award-winning Careers teams.  

Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.   

BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help you succeed during and after university. We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.  

BBS Careers is one of a few, if not the only business school career service to offer life-long support.  

We are here to support you! Whether you are applying for postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.  

Visit the BBS website for more details

Future Leaders Certificate

The postgraduate Future Leaders Certificate, run by the Birmingham Business School Careers team, is an extra-curricular programme which is designed to prepare our MSc students for the potential impact of the Fourth Industrial Revolution (4IR). This is intended to equip students with the skills they need to stand out and succeed within this increasingly competitive market. As part of this, students will be encouraged to increase their awareness of responsible business and ethical considerations.

Students selected for the Future Leaders Certificate will receive expert coaching, mentoring and industry insight, and work on a group project set by multi-national companies which place high importance on their social and corporate responsibility. 

 

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