MSc Marketing

Start date
September
Duration
1 year full-time
Course Type
Postgraduate, Taught
Fees
For 2020/21:
£11,970 (Home/EU)
£22,500 (Overseas)
Funding opportunities are available

This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Business to business, customer relationships, internal communications. Marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Why study this course?

  • You will study at one of the handful of business schools in the UK that holds the prestigious ‘triple-crown’ accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
  • Your employability options are vast and varied, our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities.
  • You will join a University that is amongst the top three in the United Kingdom for being most frequently targeted by the country’s top employers.
  • The suite of MSc Marketing Programmes has been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

"My degree has enabled me to secure a job within an industry that I find extremely rewarding."

Wenwei Wu, MSc Marketing | University of Birmingham, UK

Modules

Core modules

Optional modules*

Choose 40 credits from the following:

*Capped numbers for optional modules


The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the  modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.

Fees

For programme fees and information on further costs please visit our Fees and Financing page.

Business School Scholarships may be available, find out more about our scholarships.

International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government;  find out more.

Postgraduate Loans for Masters students

If you're an English-resident, or EU student, you may be eligible for a loan to study a taught or research Masters in any subject. You can get up to:

  • £10,906, if your course starts on or after 1 August 2019
  • £10,609, if your course started between 1 August 2018 and 31 July 2019
  • £10,280, if your course started between 1 August 2017 and 31 July 2018

The amount you’ll get is not based on you or your family’s income. The loan is paid directly to you. You can use it for your course fees and living costs. If your course lasts for more than a year, the loan will be divided equally across each year of your course.

Detailed criteria and information regarding the application can be found on our  postgraduate funding page

  • Questions about funding? Use our Student Help knowledge base to find the answer.


For EU students applying for the 2020/21 academic year

The UK Government has confirmed that EU students will continue to be eligible for 'home fee status' for entry in September 2020, and will continue to have access to eligible financial support via the Postgraduate Masters or Doctoral loan for the duration of their course. For more information visit the gov.uk website.

You can also visit our EU Referendum information page for more information and updates.

How To Apply

Our selected admissions process

A staged admissions process is in place for this programme. This means that when you apply, your application will be considered with all others that have been submitted before the deadline. Therefore you might not hear from us with a decision on your application until a few weeks after the deadline has been reached. This enables us to ensure that all applications are considered fairly and equally. When you apply please ensure that you submit all of your supporting documents including an English language proficiency certificate (if English is not your first language).

Further information and application deadlines

Monday 1 July 2020 is the application deadline for international students (Tier 4) who wish to study in the United Kingdom. We are not able to consider applications for 2020 made after this date. The deadline for Home/EU (non-Tier 4) students is 10 September 2020.

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages

Apply now

Our Standard Requirements

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent.

24 month flexible route

This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course. The first year of the 24-month course involves completing our Graduate Diploma in Business Administration (GDBA) programme, which will provide you with a broad foundation of knowledge in business disciplines.  On successful completion of this first year with a grade average of 60% or higher, you would be able to proceed directly onto the 12-month MSc Marketing programme beginning in the following September.

International Requirements



International Students

English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.


IELTS 7.0 with no less than 6.5 in any band is equivalent to:

  • TOEFL: 95 overall with no less than 22 in any band
  • Pearson Test of English (PTE): PTE Academic 67 in all four skills
  • Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component

If you are currently studying at a Chinese university, please view our specific entry requirements including our list of acceptable universities for further study at Birmingham.

Course overview

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and Planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Responsible Marketing and Society, and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as digital marketing, marketing communications and retail marketing.

At the beginning of each module, you will be given course materials, which will explain the aims and objectives of the module, an outline of content and indicative reading. To benefit fully from your participation in the programme, you will need to commit yourself fully to it. You will need to engage with the learning process by attending all lectures and seminars, reading all materials provided or recommended, taking notes and participating actively during the lectures. Discussion is encouraged in many subjects. After all, one of the main benefits of studying in an MSc Programme is sharing of experiences and ideas. We also offer exciting practice-based experiences and guest speakers, to highlight the challenges of marketing decisions in real life.

You will also undertake a major independent research dissertation, which must be related to a marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for a marketing dissertation.

Topics have included:

  • Drivers and Detractors of Private Label Branding on E Marketplaces
  • An investigation into the factors affecting vegan food choices
  • SME Authenticity in the UK craft beer industry
  • Branding and Sponsorship in English Football
  • Marketing Communications Approaches to Sustainable Behaviour Change Among University of Birmingham Students

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

 

A high-class learning environment

As a postgraduate student, you will have access to our award-winning £10 million postgraduate teaching space, the Alan Walters Building. This will provide you with access to facilities of the highest quality, including a state-of-the-art lecture theatre, dedicated computer clusters and seminar rooms as well as communal areas for studying and group work, which will look out over the University's ambitious Green Heart development, due to be completed in 2019.

Assessment Methods

Taught modules contribute towards two thirds of your final assessment. The dissertation contributes one third. The majority of modules are assessed using written examinations and coursework. Coursework can take a variety of forms, including reports, essays, group presentations and practical assignments. Some coursework is group based. Not all modules will involve examinations. 

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.

Learn more about the service that our Careers in Business team can provide.

Career development advice

Our consultants offer an individual advice service, which includes:

  • Career review and objective setting
  • Job-seeking strategies
  • CV review
  • Application advice
  • Interview and selection advice
  • Working in the UK
  • International work enquiries

Skills coaching

Employers aren’t just looking for great qualifications. They want to see high-quality personal skills too, such as team working, leadership, presentation and interpersonal skills. Our Skills Development Consultants offer individual appointments to help you shape and hone these qualities.

Keeping you up to date

Our Employer Liaison Team regularly undertakes initiatives to attract employment/ project opportunities into the Business School. You can find information about vacancies and other openings on Careers in Business Online and on Business School noticeboards, as well as through the Careers and Employability Centre vacancy database .

Careers events and workshops

This is your chance to find out about employment opportunities, develop your skills and network with industry professionals. Our range of career management, personal development and employer events are a great opportunity to discover what’s open to you upon graduation – just sign up to the events to take part.

Using the Careers and Employability Centre

Postgraduate students in the Business School are very welcome to use the services provided by the Careers and Employability Centre such as online vacancy listings, employer presentations and fairs and accessing online careers information. You can use the Careers in Business team for individual appointments, CV checking, mock interviews and other job search-related activities.

Professional Accreditation

cim-logo-black

The suite of MSc Marketing programmes have been accredited by The Chartered Institute of Marketing (CIM).